{"id":24525,"date":"2026-04-12T09:42:09","date_gmt":"2026-04-12T09:42:09","guid":{"rendered":"https:\/\/www.booksofall.com\/vi\/real-world-case-studies-five-forces-analysis\/"},"modified":"2026-04-12T09:42:09","modified_gmt":"2026-04-12T09:42:09","slug":"real-world-case-studies-five-forces-analysis","status":"publish","type":"post","link":"https:\/\/www.booksofall.com\/vi\/real-world-case-studies-five-forces-analysis\/","title":{"rendered":"C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh trong th\u1ebf gi\u1edbi th\u1ef1c v\u1ec1 N\u0103m L\u1ef1c l\u01b0\u1ee3ng \u0111ang ho\u1ea1t \u0111\u1ed9ng"},"content":{"rendered":"

L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. M\u1ed9t trong nh\u1eefng khung l\u00fd thuy\u1ebft b\u1ec1n v\u1eefng nh\u1ea5t cho ph\u00e2n t\u00edch n\u00e0y l\u00e0 m\u00f4 h\u00ecnh N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Michael Porter. M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t c\u1ee7a c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p. H\u01b0\u1edbng d\u1eabn n\u00e0y xem x\u00e9t c\u00e1ch c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y th\u1ec3 hi\u1ec7n trong m\u00f4i tr\u01b0\u1eddng kinh doanh th\u1ef1c t\u1ebf. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c ng\u00e0nh c\u1ee5 th\u1ec3 \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u1ee9c \u0111\u1ed9 \u0111e d\u1ecda thay \u0111\u1ed5i v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn.<\/p>\n

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\"Kawaii-style<\/figure>\n<\/div>\n

\ud83d\udd0d Hi\u1ec3u r\u00f5 khung l\u00fd thuy\u1ebft<\/h2>\n

Tr\u01b0\u1edbc khi \u0111i v\u00e0o c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, \u0111i\u1ec1u thi\u1ebft y\u1ebfu l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh n\u0103m th\u00e0nh ph\u1ea7n. M\u1ed7i l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn. Ch\u00fang kh\u00f4ng c\u1ed1 \u0111\u1ecbnh; ch\u00fang thay \u0111\u1ed5i theo c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    \n
  • Nguy c\u01a1 tham gia m\u1edbi:<\/strong> M\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi c\u00f3 th\u1ec3 tham gia th\u1ecb tr\u01b0\u1eddng.<\/li>\n
  • S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong> Kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e0 cung c\u1ea5p th\u00fac \u0111\u1ea9y gi\u00e1 t\u0103ng.<\/li>\n
  • S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua:<\/strong> Kh\u1ea3 n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00fac \u0111\u1ea9y gi\u00e1 gi\u1ea3m.<\/li>\n
  • Nguy c\u01a1 s\u1ea3n ph\u1ea9m thay th\u1ebf:<\/strong> S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf cho s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i.<\/li>\n
  • S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3:<\/strong> M\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t c\u1ee7a c\u1ea1nh tranh gi\u1eefa c\u00e1c b\u00ean hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n

    C\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y k\u1ebft h\u1ee3p l\u1ea1i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p. M\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t cao th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t th\u1ea5p cho th\u1ea5y c\u00f3 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

    \u2708\ufe0f Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh 1: Ng\u00e0nh h\u00e0ng kh\u00f4ng (Nguy c\u01a1 tham gia m\u1edbi)<\/h2>\n

    L\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng th\u01b0\u01a1ng m\u1ea1i cung c\u1ea5p m\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n v\u1ec1 r\u00e0o c\u1ea3n gia nh\u1eadp cao. D\u00f9 \u00fd t\u01b0\u1edfng bay nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, nh\u01b0ng th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh l\u1ea1i r\u1ea5t ph\u1ee9c t\u1ea1p. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u00e3 th\u00e0nh l\u1eadp h\u01b0\u1edfng l\u1ee3i t\u1eeb quy m\u00f4 kinh t\u1ebf \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp.<\/p>\n

    C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh<\/h3>\n
      \n
    • Y\u00eau c\u1ea7u v\u1ed1n:<\/strong> Vi\u1ec7c mua m\u00e1y bay \u0111\u00f2i h\u1ecfi h\u00e0ng t\u1ef7 \u0111\u00f4 la. Thu\u00ea m\u00e1y bay l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, nh\u01b0ng n\u0103ng l\u1ef1c t\u00edn d\u1ee5ng l\u1ea1i l\u00e0 r\u00e0o c\u1ea3n l\u1edbn.<\/li>\n
    • R\u00e0o c\u1ea3n quy \u0111\u1ecbnh:<\/strong> Ch\u1ee9ng nh\u1eadn an to\u00e0n v\u00e0 quy\u1ec1n bay qu\u1ed1c t\u1ebf r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhanh ch\u00f3ng.<\/li>\n
    • L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng g\u1eafn k\u1ebft \u0111\u1ed1i v\u1edbi h\u00e0nh kh\u00e1ch.<\/li>\n
    • K\u00eanh ph\u00e2n ph\u1ed1i:<\/strong> C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f3 quy\u1ec1n truy c\u1eadp \u01b0u ti\u00ean v\u00e0o c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch l\u1edbn v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t v\u00e9.<\/li>\n<\/ul>\n

      M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y, c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb v\u1eabn th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng. H\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf c\u00e1c d\u1ecbch v\u1ee5 kh\u00f4ng c\u1ea7n thi\u1ebft. H\u1ecd ho\u1ea1t \u0111\u1ed9ng t\u1eeb c\u00e1c s\u00e2n bay ph\u1ee5 \u0111\u1ec3 gi\u1ea3m ph\u00ed h\u1ea1 c\u00e1nh. H\u1ecd s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1i m\u00e1y bay duy nh\u1ea5t \u0111\u1ec3 gi\u1ea3m chi ph\u00ed b\u1ea3o tr\u00ec. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ee9ng minh r\u1eb1ng d\u00f9 vi\u1ec7c gia nh\u1eadp kh\u00f3 kh\u0103n, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea5t kh\u1ea3 thi n\u1ebfu m\u00f4 h\u00ecnh kinh doanh ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.<\/p>\n

      \ud83d\udcf1 Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh 2: S\u1ea3n xu\u1ea5t b\u00e1n d\u1eabn (S\u1ee9c m\u1ea1nh nh\u00e0 cung c\u1ea5p)<\/h2>\n

      Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, chu\u1ed7i cung \u1ee9ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. S\u1ea3n xu\u1ea5t chip l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ef1c \u0111oan v\u1ec1 s\u1ee9c m\u1ea1nh nh\u00e0 cung c\u1ea5p. Ch\u1ec9 m\u1ed9t v\u00e0i c\u00f4ng ty s\u1edf h\u1eefu c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u1ea3n xu\u1ea5t b\u1ed9 vi x\u1eed l\u00fd ti\u00ean ti\u1ebfn nh\u1ea5t. S\u1ef1 khan hi\u1ebfm n\u00e0y mang l\u1ea1i cho h\u1ecd s\u1ee9c m\u1ea1nh \u0111\u00e1ng k\u1ec3.<\/p>\n

      C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh<\/h3>\n
        \n
      • S\u1ef1 t\u1eadp trung:<\/strong> Ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1ecb chi ph\u1ed1i b\u1edfi m\u1ed9t v\u00e0i nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00ednh. N\u1ebfu m\u1ed9t b\u00ean g\u1eb7p gi\u00e1n \u0111o\u1ea1n, to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i s\u1ebd ch\u1ecbu t\u1ed5n th\u1ea5t.<\/li>\n
      • Thi\u1ebft b\u1ecb chuy\u00ean d\u1ee5ng:<\/strong> M\u00e1y m\u00f3c c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh ch\u1ebf t\u1ea1o r\u1ea5t \u0111\u1eaft \u0111\u1ecf v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1eeb m\u1ed9t nh\u00e0 cung c\u1ea5p duy nh\u1ea5t.<\/li>\n
      • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong> Vi\u1ec7c thay \u0111\u1ed5i x\u01b0\u1edfng s\u1ea3n xu\u1ea5t \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i to\u00e0n b\u1ed9 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t. \u0110i\u1ec1u n\u00e0y m\u1ea5t nhi\u1ec1u th\u00e1ng v\u00e0 y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 l\u1edbn.<\/li>\n
      • C\u00f4ng ngh\u1ec7 \u0111\u1eb7c quy\u1ec1n:<\/strong>B\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p.<\/li>\n<\/ul>\n

        \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty thi\u1ebft k\u1ebf chip ri\u00eang, \u0111\u1ed9ng l\u1ef1c n\u00e0y t\u1ea1o ra s\u1ef1 d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng. H\u1ecd ph\u1ea3i \u0111\u00e0m ph\u00e1n c\u00e1c h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t. Gi\u00e1 c\u1ea3 th\u01b0\u1eddng t\u0103ng khi nhu c\u1ea7u v\u01b0\u1ee3t qu\u00e1 cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y bu\u1ed9c ng\u01b0\u1eddi mua ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ngu\u1ed3n cung. M\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0o n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t \u0111\u1ec3 c\u00f3 th\u00eam ki\u1ec3m so\u00e1t.<\/p>\n

        \ud83d\uded2 Tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u 3: B\u00e1n l\u1ebb si\u00eau th\u1ecb (Quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua)<\/h2>\n

        Ng\u00e0nh b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua cao. Kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 mua th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a gia d\u1ee5ng. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i c\u1eeda h\u00e0ng t\u1ed1n c\u1ee7a h\u1ecd r\u1ea5t \u00edt th\u1eddi gian ho\u1eb7c chi ph\u00ed.<\/p>\n

        C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh<\/h3>\n
          \n
        • Nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1:<\/strong> Nhi\u1ec1u s\u1ea3n ph\u1ea9m l\u00e0 h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng. S\u1ef1 ch\u00eanh l\u1ec7ch v\u00e0i xu khi\u1ebfn kh\u00e1ch h\u00e0ng chuy\u1ec3n sang m\u1ed9t d\u00e3y h\u00e0ng kh\u00e1c.<\/li>\n
        • Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin:<\/strong> \u1ee8ng d\u1ee5ng so s\u00e1nh gi\u00e1 gi\u00fap ng\u01b0\u1eddi mua h\u00e0ng \u0111\u00e1nh gi\u00e1 chi ph\u00ed ngay l\u1eadp t\u1ee9c.<\/li>\n
        • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p:<\/strong> Th\u1ebb t\u00edch \u0111i\u1ec3m d\u1ec5 d\u00e0ng h\u1ee7y b\u1ecf. Kh\u00f4ng c\u00f3 h\u1ee3p \u0111\u1ed3ng r\u00e0ng bu\u1ed9c kh\u00e1ch h\u00e0ng.<\/li>\n
        • S\u1ef1 t\u1eadp trung quy m\u00f4 mua h\u00e0ng:<\/strong> C\u00e1c chu\u1ed7i l\u1edbn \u0111\u00e0m ph\u00e1n m\u1ea1nh m\u1ebd v\u1edbi nh\u00e0 cung c\u1ea5p nh\u1edd quy m\u00f4 mua h\u00e0ng l\u1edbn.<\/li>\n<\/ul>\n

          C\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y mang l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed9c \u0111\u00e1o. H\u1ecd c\u0169ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m \u0111\u1ec3 t\u1ea1o ra s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. S\u1ef1 t\u00edch h\u1ee3p s\u1ed1 gi\u00fap h\u1ecd cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd kh\u00f4ng th\u1ec3 s\u00e1nh k\u1ecbp. Tuy nhi\u00ean, quy\u1ec1n l\u1ef1c cu\u1ed1i c\u00f9ng v\u1eabn thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu gi\u00e1 t\u0103ng qu\u00e1 cao, h\u1ecd s\u1ebd \u0111\u01a1n gi\u1ea3n r\u1eddi \u0111i.<\/p>\n

          \ud83d\udcfa Tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u 4: Truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng so v\u1edbi ph\u00e1t tr\u1ef1c tuy\u1ebfn (S\u1ea3n ph\u1ea9m thay th\u1ebf)<\/h2>\n

          Ng\u00e0nh gi\u1ea3i tr\u00ed \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn khi c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn xu\u1ea5t hi\u1ec7n. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n c\u1ea7n ph\u1ea3i ch\u1edd \u0111\u1ee3i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng theo l\u1ecbch. H\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp n\u1ed9i dung theo nhu c\u1ea7u.<\/p>\n

          C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh<\/h3>\n
            \n
          • Ti\u1ec7n l\u1ee3i:<\/strong>Ph\u00e1t tr\u1ef1c tuy\u1ebfn cho ph\u00e9p xem b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u, tr\u00ean b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o.<\/li>\n
          • Chi ph\u00ed:<\/strong>Nhi\u1ec1u g\u00f3i \u0111\u0103ng k\u00fd th\u01b0\u1eddng r\u1ebb h\u01a1n so v\u1edbi g\u00f3i truy\u1ec1n h\u00ecnh c\u00e1p \u0111\u1ea7y \u0111\u1ee7.<\/li>\n
          • Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung:<\/strong>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh g\u1ed1c t\u1eeb n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng t\u1eeb c\u00e1c h\u00e3ng phim.<\/li>\n
          • S\u1ef1 ph\u00e2n m\u1ea3nh:<\/strong>N\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed1 tr\u00ean nhi\u1ec1u d\u1ecbch v\u1ee5, l\u00e0m t\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

            C\u00e1c nh\u00e0 ph\u00e1t s\u00f3ng truy\u1ec1n th\u1ed1ng th\u1ea5y c\u01a1 s\u1edf ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd gi\u1ea3m nhanh ch\u00f3ng. Doanh thu qu\u1ea3ng c\u00e1o theo d\u00f5i theo l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3. Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u00e3 ra m\u1eaft c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn ri\u00eang. S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 v\u1ed1n l\u1edbn. N\u00f3 c\u0169ng bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch th\u1ee9c s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung. Nguy c\u01a1 thay th\u1ebf kh\u00f4ng bi\u1ebfn m\u1ea5t; thay v\u00e0o \u0111\u00f3, n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c c\u1ea1nh tranh m\u1edbi.<\/p>\n

            \ud83d\udcf1 Tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u 5: Th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u (C\u1ea1nh tranh)<\/h2>\n

            Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh nh\u1ea5t th\u1ebf gi\u1edbi. Nhi\u1ec1u c\u00f4ng ty l\u1edbn c\u1ea1nh tranh nhau \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a. C\u00e1c chu k\u1ef3 \u0111\u1ed5i m\u1edbi ng\u1eafn, v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 m\u1ecfng manh.<\/p>\n

            C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh<\/h3>\n
              \n
            • B\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng:<\/strong>H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb vi\u1ec7c n\u00e2ng c\u1ea5p, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/li>\n
            • Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m:<\/strong>C\u00e1c t\u00ednh n\u0103ng ph\u1ea7n c\u1ee9ng \u0111ang tr\u1edf n\u00ean gi\u1ed1ng nhau. C\u00e1c h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t.<\/li>\n
            • Chi\u1ebfn tranh gi\u00e1:<\/strong>C\u1ea1nh tranh t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn gi\u00e1 c\u1ea3 quy\u1ebft li\u1ec7t.<\/li>\n
            • T\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi:<\/strong>C\u00e1c c\u00f4ng ty ph\u1ea3i ra m\u1eaft m\u1eabu m\u1edbi h\u00e0ng n\u0103m \u0111\u1ec3 duy tr\u00ec t\u00ednh li\u00ean quan.<\/li>\n<\/ul>\n

              C\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u duy tr\u00ec l\u1ee3i nhu\u1eadn nh\u1edd v\u00e0o vi\u1ec7c giam gi\u1eef ng\u01b0\u1eddi d\u00f9ng trong h\u1ec7 sinh th\u00e1i. C\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y v\u00e0 c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng t\u1ea1o ra doanh thu \u0111\u1ecbnh k\u1ef3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p t\u1eadp trung v\u00e0o ph\u1ea7n c\u1ee9ng c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 r\u1ebb c\u1ea1nh tranh d\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng. Cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t bu\u1ed9c t\u1ea5t c\u1ea3 c\u00e1c b\u00ean ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u00e1 c\u1ea3 v\u1eabn d\u1ec5 ti\u1ebfp c\u1eadn nh\u01b0ng h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ee9c trung b\u00ecnh.<\/p>\n

              \ud83d\udcca Ph\u00e2n t\u00edch so s\u00e1nh c\u00e1c l\u1ef1c l\u01b0\u1ee3ng ng\u00e0nh<\/h2>\n

              B\u1ea3ng sau \u0111\u00e2y t\u00f3m t\u1eaft c\u00e1ch c\u00e1c l\u1ef1c l\u01b0\u1ee3ng thay \u0111\u1ed5i gi\u1eefa c\u00e1c ng\u00e0nh \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u00ecnh dung r\u00f5 h\u01a1n nh\u1eefng th\u00e1ch th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c trong t\u1eebng l\u0129nh v\u1ef1c.<\/p>\n\n\n\n\n\n\n\n\n\n
              Ng\u00e0nh<\/th>\nNh\u1eefng ng\u01b0\u1eddi tham gia m\u1edbi<\/th>\nNh\u00e0 cung c\u1ea5p<\/th>\nNg\u01b0\u1eddi mua<\/th>\nS\u1ea3n ph\u1ea9m thay th\u1ebf<\/th>\nC\u1ea1nh tranh<\/th>\n<\/tr>\n<\/thead>\n
              H\u00e0ng kh\u00f4ng<\/td>\nR\u00e0o c\u1ea3n cao<\/td>\nTrung b\u00ecnh<\/td>\nCao<\/td>\nTrung b\u00ecnh<\/td>\nR\u1ea5t cao<\/td>\n<\/tr>\n
              B\u00e1n d\u1eabn<\/td>\nR\u1ea5t cao<\/td>\nR\u1ea5t cao<\/td>\nCao<\/td>\nTh\u1ea5p<\/td>\nCao<\/td>\n<\/tr>\n
              B\u00e1n l\u1ebb<\/td>\nTrung b\u00ecnh<\/td>\nTrung b\u00ecnh<\/td>\nR\u1ea5t cao<\/td>\nTrung b\u00ecnh<\/td>\nCao<\/td>\n<\/tr>\n
              Ph\u01b0\u01a1ng ti\u1ec7n\/Ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\nTrung b\u00ecnh<\/td>\nTrung b\u00ecnh<\/td>\nTrung b\u00ecnh<\/td>\nR\u1ea5t cao<\/td>\nCao<\/td>\n<\/tr>\n
              \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/td>\nTrung b\u00ecnh<\/td>\nCao<\/td>\nCao<\/td>\nTrung b\u00ecnh<\/td>\nR\u1ea5t cao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng bi\u1ebfn s\u1ed1 n\u00e0y gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb ph\u1ea3n \u1ee9ng sang chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro tr\u01b0\u1edbc khi ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng.<\/p>\n

              \ud83d\ude80 T\u00e1c \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7n \u0111\u1ea1i<\/h2>\n

              \u00c1p d\u1ee5ng khung n\u00e0y \u0111\u00f2i h\u1ecfi theo d\u00f5i li\u00ean t\u1ee5c. Th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 t\u0129nh. M\u1ed9t l\u1ef1c l\u01b0\u1ee3ng y\u1ebfu h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf n\u00ean m\u1ea1nh v\u00e0o ng\u00e0y mai. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n nh\u00ecn xa h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ngay l\u1eadp t\u1ee9c.<\/p>\n

              Th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i<\/h3>\n
                \n
              • Theo d\u00f5i nh\u1eefng thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh:<\/strong>C\u00e1c lu\u1eadt li\u00ean quan \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u ho\u1eb7c ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 ng\u01b0\u1eddi mua ch\u1ec9 trong m\u1ed9t \u0111\u00eam.<\/li>\n
              • Theo d\u00f5i c\u00f4ng ngh\u1ec7:<\/strong> C\u00e1c k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t m\u1edbi c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n
              • \u0110\u00e1nh gi\u00e1 xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> T\u00ednh b\u1ec1n v\u1eefng v\u00e0 ngu\u1ed3n cung \u1ee9ng \u0111\u1ea1o \u0111\u1ee9c \u0111ang tr\u1edf th\u00e0nh nh\u1eefng chi\u1ebfn tr\u01b0\u1eddng m\u1edbi cho s\u1ef1 \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n
              • \u0110\u00e1nh gi\u00e1 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c:<\/strong> C\u00e1c h\u1ee3p t\u00e1c c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt c\u1ea1nh tranh v\u00e0 chia s\u1ebb g\u00e1nh n\u1eb7ng \u0111\u1ed5i m\u1edbi.<\/li>\n<\/ul>\n

                Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i t\u1eadp m\u1ed9t l\u1ea7n. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1. Nh\u1eefng cu\u1ed9c ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/p>\n

                \u2696\ufe0f H\u1ea1n ch\u1ebf trong n\u1ec1n kinh t\u1ebf s\u1ed1<\/h2>\n

                M\u1eb7c d\u00f9 m\u1ea1nh m\u1ebd, m\u00f4 h\u00ecnh n\u00e0y c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf trong th\u1ebf gi\u1edbi li\u00ean k\u1ebft ng\u00e0y nay. C\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 th\u01b0\u1eddng l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa c\u00e1c ng\u00e0nh. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u1edf m\u1ed9t l\u0129nh v\u1ef1c v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c \u1edf l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n

                Nh\u1eefng c\u00e2n nh\u1eafc<\/h3>\n
                  \n
                • Ecosystems:<\/strong>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng th\u1eddi tr\u00ean nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh ranh gi\u1edbi ng\u00e0nh tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n
                • Hi\u1ec7u \u1ee9ng m\u1ea1ng:<\/strong> Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean khi c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00f3. \u0110\u1ed9ng l\u1ef1c n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 trong khu\u00f4n kh\u1ed5 ban \u0111\u1ea7u.<\/li>\n
                • T\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i:<\/strong> Khung n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c ng\u00e0nh ho\u1ea1t \u0111\u1ed9ng ch\u1eadm. S\u1ef1 thay \u0111\u1ed5i do c\u00f4ng ngh\u1ec7 s\u1ed1 di\u1ec5n ra nhanh h\u01a1n chu k\u1ef3 ph\u00e2n t\u00edch truy\u1ec1n th\u1ed1ng.<\/li>\n<\/ul>\n

                  Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y cho th\u1ea5y m\u00f4 h\u00ecnh n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c b\u1ed5 sung b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n

                  \ud83d\udcc8 Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 ph\u00e2n t\u00edch c\u1ea1nh tranh<\/h2>\n

                  Ng\u0169 l\u1ef1c c\u1ee7a Porter v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 bu\u1ed9c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i nh\u00ecn ra ngo\u00e0i t\u1ed5 ch\u1ee9c c\u1ee7a ch\u00ednh m\u00ecnh. N\u00f3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m y\u1ebfu m\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 b\u1ecf qua. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, ch\u00fang ta th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y t\u01b0\u01a1ng t\u00e1c trong th\u1ef1c ti\u1ec5n.<\/p>\n

                  Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u00e0 h\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi. C\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c ng\u00e0nh c\u1ee7a m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 b\u1ea5t \u0111\u1ecbnh. H\u1ecd c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u1edf nh\u1eefng n\u01a1i quan tr\u1ecdng nh\u1ea5t. H\u1ecd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng h\u00e0o b\u1ea3o v\u1ec7 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. Ph\u00e2n t\u00edch n\u00e0y kh\u00f4ng nh\u1eb1m d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn. N\u00f3 nh\u1eb1m chu\u1ea9n b\u1ecb cho nh\u1eefng kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n

                  S\u1eed d\u1ee5ng khung n\u00e0y \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi cho c\u00e1c gi\u1ea3 \u0111\u1ecbnh. Th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng. X\u00e1c \u0111\u1ecbnh n\u01a1i quy\u1ec1n l\u1ef1c \u0111ang n\u1eb1m v\u00e0 \u0111ang thay \u0111\u1ed5i. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 k\u1ef7 lu\u1eadt n\u00e0y trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. M\u1ed9t trong nh\u1eefng khung l\u00fd thuy\u1ebft b\u1ec1n v\u1eefng nh\u1ea5t cho ph\u00e2n t\u00edch n\u00e0y l\u00e0 m\u00f4 h\u00ecnh N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Michael Porter. M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t […]<\/p>\n","protected":false},"author":1,"featured_media":24526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"C\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf: Ph\u00e2n t\u00edch Ng\u0169 l\u1ef1c c\u1ee7a Porter \ud83d\udcca","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Ng\u0169 l\u1ef1c c\u1ee7a Porter. 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