{"id":24488,"date":"2026-04-14T02:36:26","date_gmt":"2026-04-14T02:36:26","guid":{"rendered":"https:\/\/www.booksofall.com\/vi\/common-mistakes-applying-five-forces-framework\/"},"modified":"2026-04-14T02:36:26","modified_gmt":"2026-04-14T02:36:26","slug":"common-mistakes-applying-five-forces-framework","status":"publish","type":"post","link":"https:\/\/www.booksofall.com\/vi\/common-mistakes-applying-five-forces-framework\/","title":{"rendered":"Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi \u00e1p d\u1ee5ng khung ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng"},"content":{"rendered":"

L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 tr\u1ef1c gi\u00e1c; n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t cu\u1ed9c ki\u1ec3m tra nghi\u00eam ng\u1eb7t v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. Khung ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Michael Porter, v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i trong ph\u00e2n t\u00edch ng\u00e0nh. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t c\u1ee7a c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. Tuy nhi\u00ean, ngay c\u1ea3 nh\u1eefng nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kinh nghi\u1ec7m c\u0169ng c\u00f3 th\u1ec3 sa v\u00e0o nh\u1eefng c\u00e1i b\u1eaby khi\u1ebfn ph\u00e2n t\u00edch tr\u1edf n\u00ean v\u00f4 hi\u1ec7u. Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00ednh x\u00e1c, b\u1ed1i c\u1ea3nh v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9ng.<\/p>\n

Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n k\u00e9m hi\u1ec7u qu\u1ea3, khung ph\u00e2n t\u00edch n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ebft lu\u1eadn sai l\u1ec7ch, l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. H\u01b0\u1edbng d\u1eabn n\u00e0y ph\u00e2n t\u00edch nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ph\u00e2n t\u00edch ng\u00e0nh. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m nguy hi\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf thay v\u00ec nh\u1eefng gi\u1ea3 \u0111\u1ecbnh l\u00fd thuy\u1ebft.<\/p>\n

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\"Hand-drawn<\/figure>\n<\/div>\n

1. Xem x\u00e9t ph\u00e2n t\u00edch nh\u01b0 m\u1ed9t b\u1ee9c \u1ea3nh t\u0129nh c\u1ed1 \u0111\u1ecbnh \ud83d\udcf8<\/h2>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m nghi\u00eam tr\u1ecdng nh\u1ea5t l\u00e0 coi N\u0103m L\u1ef1c l\u01b0\u1ee3ng nh\u01b0 m\u1ed9t b\u00e0i t\u1eadp m\u1ed9t l\u1ea7n duy nh\u1ea5t. Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i. C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n, v\u00e0 c\u00e1c quy \u0111\u1ecbnh c\u0169ng thay \u0111\u1ed5i. M\u1ed9t ph\u00e2n t\u00edch t\u0129nh ch\u1ec9 cung c\u1ea5p m\u1ed9t kho\u1ea3nh kh\u1eafc nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh.<\/p>\n

    \n
  • C\u00e1i b\u1eaby:<\/strong>T\u1ea1o m\u1ed9t b\u00e1o c\u00e1o m\u1ed9t n\u0103m m\u1ed9t l\u1ea7n v\u00e0 coi n\u00f3 l\u00e0 s\u1ef1 th\u1eadt tuy\u1ec7t \u0111\u1ed1i trong 12 th\u00e1ng t\u1edbi.<\/li>\n
  • H\u1ec7 qu\u1ea3:<\/strong>Chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ed7i th\u1eddi tr\u1edf n\u00ean l\u1ed7i th\u1eddi ngay tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c tri\u1ec3n khai ho\u00e0n to\u00e0n.<\/li>\n
  • Gi\u1ea3i ph\u00e1p:<\/strong>Thi\u1ebft l\u1eadp m\u1ed9t chu k\u1ef3 xem x\u00e9t \u0111\u1ecbnh k\u1ef3. C\u1eadp nh\u1eadt ph\u00e2n t\u00edch m\u1ed7i qu\u00fd ho\u1eb7c khi x\u1ea3y ra c\u00e1c s\u1ef1 ki\u1ec7n b\u00ean ngo\u00e0i quan tr\u1ecdng.<\/li>\n<\/ul>\n

    Ph\u00e2n t\u00edch \u0111\u1ed9ng gi\u00fap t\u00ednh \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i. V\u00ed d\u1ee5, s\u1ef1 gia t\u0103ng chi ph\u00ed nguy\u00ean li\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng ngay l\u1eadp t\u1ee9c r\u00f5 r\u00e0ng trong b\u00e1o c\u00e1o t\u0129nh nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n th\u00f4ng qua theo d\u00f5i xu h\u01b0\u1edbng. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c \u0111\u1ea3m b\u1ea3o khung ph\u00e2n t\u00edch v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh ph\u00f9 h\u1ee3p.<\/p>\n

    2. X\u00e1c \u0111\u1ecbnh sai ranh gi\u1edbi ng\u00e0nh ngh\u1ec1 \ud83d\uddfa\ufe0f<\/h2>\n

    \u0110\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n \u0111\u1ecbnh ngh\u0129a ng\u00e0nh. Qu\u00e1 r\u1ed9ng, d\u1eef li\u1ec7u s\u1ebd b\u1ecb lo\u00e3ng. Qu\u00e1 h\u1eb9p, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 nh\u1eefng m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh quan tr\u1ecdng. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 d\u1eabn \u0111\u1ebfn nh\u1eefng nh\u1eadn \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c sai l\u1ec7ch.<\/p>\n

    L\u1ed7i x\u00e1c \u0111\u1ecbnh ng\u00e0nh<\/h3>\n
      \n
    • T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m so v\u1edbi t\u1eadp trung v\u00e0o nhu c\u1ea7u:<\/strong>\u0110\u1ecbnh ngh\u0129a ng\u00e0nh d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5: \u201cc\u00e1c qu\u00e1n c\u00e0 ph\u00ea\u201d) thay v\u00ec nhu c\u1ea7u c\u1ed1t l\u00f5i (v\u00ed d\u1ee5: \u201cgi\u1ea3i ph\u00e1p caffeine nhanh\u201d) c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng s\u1ea3n ph\u1ea9m thay th\u1ebf quan tr\u1ecdng.<\/li>\n
    • H\u1ea1n ch\u1ebf v\u1ec1 \u0111\u1ecba l\u00fd:<\/strong>Cho r\u1eb1ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng khi c\u00e1c \u0111\u1ed1i th\u1ee7 to\u00e0n c\u1ea7u \u0111\u00e3 tham gia chu\u1ed7i cung \u1ee9ng.<\/li>\n
    • B\u1ecf qua ph\u00e2n kh\u00fac:<\/strong>Ph\u00e2n t\u00edch ph\u00e2n kh\u00fac \u201ccao c\u1ea5p\u201d trong khi b\u1ecf qua ph\u00e2n kh\u00fac \u201cgi\u00e1 r\u1ebb\u201d, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i, khi ch\u00fang \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau.<\/li>\n<\/ul>\n

      \u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y, h\u00e3y n\u00eau r\u00f5 ph\u1ea1m vi ph\u00e2n t\u00edch. Ghi ch\u00e9p c\u00e1c ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bao g\u1ed3m ho\u1eb7c lo\u1ea1i b\u1ecf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u00ednh minh b\u1ea1ch n\u00e0y gi\u00fap c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n

      3. B\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung \ud83d\udca1<\/h2>\n

      M\u00f4 h\u00ecnh ban \u0111\u1ea7u c\u1ee7a Porter kh\u00f4ng c\u00f4ng khai \u0111\u01b0a \u2018s\u1ea3n ph\u1ea9m b\u1ed5 sung\u2019 v\u00e0o nh\u01b0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng th\u1ee9 s\u00e1u, m\u1eb7c d\u00f9 c\u00e1c c\u00e1ch hi\u1ec3u hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng l\u00e0m v\u1eady. Nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch b\u1ecf qua c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n

      H\u00e3y xem x\u00e9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4. Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t chi\u1ebfc xe ch\u1ea1y x\u0103ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 s\u1eb5n c\u00f3 v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a x\u0103ng d\u1ea7u. N\u1ebfu nhi\u00ean li\u1ec7u tr\u1edf n\u00ean khan hi\u1ebfm ho\u1eb7c \u0111\u1eaft \u0111\u1ecf, m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf (xe \u0111i\u1ec7n) s\u1ebd gia t\u0103ng \u0111\u00e1ng k\u1ec3. B\u1ecf qua m\u1ed1i quan h\u1ec7 n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1i nh\u00ecn kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u0111\u1ed9 co gi\u00e3n c\u1ee7a nhu c\u1ea7u.<\/p>\n

      B\u1ea3ng ki\u1ec3m t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ed5 sung<\/h3>\n
        \n
      • Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o kh\u00e1c ph\u1ea3i \u0111\u01b0\u1ee3c mua c\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n
      • Gi\u00e1 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n
      • C\u00f3 s\u1ef1 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 n\u00e0o khi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung tr\u1edf n\u00ean l\u1ed7i th\u1eddi kh\u00f4ng?<\/li>\n
      • Li\u1ec7u s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u1ea1o ra r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n<\/ul>\n

        B\u1eb1ng c\u00e1ch b\u1ea3n \u0111\u1ed3 h\u00f3a nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m t\u00e1c \u0111\u1ed9ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 b\u1ecf l\u1ee1. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong c\u00e1c sinh th\u00e1i c\u00f4ng ngh\u1ec7 n\u01a1i ph\u1ea7n c\u1ee9ng v\u00e0 ph\u1ea7n m\u1ec1m ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng song song v\u1edbi nhau.<\/p>\n

        4. Nh\u1ea7m l\u1eabn quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng \ud83d\udcca<\/h2>\n

        \u0110\u00e1nh gi\u00e1 quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 cung c\u1ea5p th\u01b0\u1eddng d\u1ef1a v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng. M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 cho r\u1eb1ng ng\u01b0\u1eddi mua l\u1edbn lu\u00f4n c\u00f3 quy\u1ec1n l\u1ef1c l\u1edbn h\u01a1n. M\u1eb7c d\u00f9 kh\u1ed1i l\u01b0\u1ee3ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh duy nh\u1ea5t.<\/p>\n\n\n\n\n\n\n\n\n
        Y\u1ebfu t\u1ed1<\/th>\nCh\u1ec9 b\u00e1o quy\u1ec1n l\u1ef1c cao<\/th>\nCh\u1ec9 b\u00e1o quy\u1ec1n l\u1ef1c th\u1ea5p<\/th>\n<\/tr>\n<\/thead>\n
        S\u1ef1 t\u1eadp trung<\/strong><\/td>\nCh\u1ec9 m\u1ed9t v\u00e0i ng\u01b0\u1eddi mua chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng<\/td>\nC\u01a1 s\u1edf ng\u01b0\u1eddi mua ph\u00e2n m\u1ea3nh<\/td>\n<\/tr>\n
        Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/strong><\/td>\nChi ph\u00ed th\u1ea5p khi thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p<\/td>\nChi ph\u00ed cao khi thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p<\/td>\n<\/tr>\n
        Th\u00f4ng tin<\/strong><\/td>\nNg\u01b0\u1eddi mua d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 th\u1ecb tr\u01b0\u1eddng<\/td>\nNg\u01b0\u1eddi mua ph\u1ee5 thu\u1ed9c v\u00e0o chuy\u00ean m\u00f4n c\u1ee7a nh\u00e0 cung c\u1ea5p<\/td>\n<\/tr>\n
        Nguy c\u01a1 t\u00edch h\u1ee3p<\/strong><\/td>\nNg\u01b0\u1eddi mua c\u00f3 th\u1ec3 t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m<\/td>\nNg\u01b0\u1eddi mua ph\u1ea3i mua t\u1eeb b\u00ean ngo\u00e0i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        Kh\u1ed1i l\u01b0\u1ee3ng \u0111\u01a1n thu\u1ea7n kh\u00f4ng quy\u1ebft \u0111\u1ecbnh quy\u1ec1n l\u1ef1c. M\u1ed9t ng\u01b0\u1eddi mua nh\u1ecf v\u1edbi nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t ho\u1eb7c chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p c\u00f3 th\u1ec3 t\u1ea1o ra \u00e1p l\u1ef1c \u0111\u00e1ng k\u1ec3. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t ng\u01b0\u1eddi mua l\u1edbn b\u1ecb m\u1eafc k\u1eb9t trong h\u1ec7 th\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 c\u00f3 quy\u1ec1n l\u1ef1c h\u1ea1n ch\u1ebf. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i s\u1ebd \u0111\u1ea3m b\u1ea3o \u0111\u00e1nh gi\u00e1 quy\u1ec1n l\u1ef1c ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

        5. Hi\u1ec3u sai r\u00e0o c\u1ea3n gia nh\u1eadp \ud83d\udea7<\/h2>\n

        R\u00e0o c\u1ea3n gia nh\u1eadp th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00eau ra nh\u01b0 l\u00fd do cho s\u1ef1 c\u1ea1nh tranh th\u1ea5p, nh\u01b0ng ch\u00fang th\u01b0\u1eddng b\u1ecb hi\u1ec3u nh\u1ea7m. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u00f4i khi nh\u1ea7m l\u1eabn r\u00e0o c\u1ea3n ph\u00e1p l\u00fd v\u1edbi c\u00e1c r\u00e0o c\u1ea3n kinh t\u1ebf t\u1ef1 nhi\u00ean.<\/p>\n

          \n
        • Y\u00eau c\u1ea7u v\u1ed1n:<\/strong>Chi ph\u00ed ban \u0111\u1ea7u cao kh\u00f4ng nh\u1ea5t thi\u1ebft ng\u0103n c\u1ea3n vi\u1ec7c gia nh\u1eadp n\u1ebfu l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 \u0111\u1ee7 h\u1ea5p d\u1eabn.<\/li>\n
        • R\u00e0o c\u1ea3n ph\u00e1p l\u00fd:<\/strong>Gi\u1ea5y ph\u00e9p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xin ho\u1eb7c v\u01b0\u1ee3t qua th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c, l\u00e0m gi\u1ea3m r\u00e0o c\u1ea3n theo th\u1eddi gian.<\/li>\n
        • L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u:<\/strong>\u0110\u00e2y l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n t\u00e2m l\u00fd. N\u00f3 c\u00f3 th\u1ec3 b\u1ecb suy y\u1ebfu b\u1edfi c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i ho\u1eb7c ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd.<\/li>\n
        • Ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i:<\/strong>Trong th\u1eddi \u0111\u1ea1i s\u1ed1, r\u00e0o c\u1ea3n n\u00e0y \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 so v\u1edbi b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/li>\n<\/ul>\n

          Khi \u0111\u00e1nh gi\u00e1 m\u1ed1i \u0111e d\u1ecda gia nh\u1eadp, h\u00e3y xem x\u00e9t t\u00ednh kh\u1ea3 thi *kinh t\u1ebf* \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi tham gia m\u1edbi, ch\u1ee9 kh\u00f4ng ch\u1ec9 kh\u00f3 kh\u0103n ph\u00e1p l\u00fd hay k\u1ef9 thu\u1eadt. N\u1ebfu m\u1ed9t \u0111\u1ed1i th\u1ee7 m\u1edbi c\u00f3 th\u1ec3 gia nh\u1eadp v\u00e0 v\u1eabn \u0111\u1ea1t l\u1ee3i nhu\u1eadn, th\u00ec r\u00e0o c\u1ea3n th\u1ef1c t\u1ebf th\u1ea5p h\u01a1n v\u1ebb ngo\u00e0i.<\/p>\n

          6. B\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf ngo\u00e0i c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp \u2694\ufe0f<\/h2>\n

          M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp m\u00e0 b\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf. M\u1ed9t s\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m; n\u00f3 ch\u1ec9 c\u1ea7n gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/p>\n

          V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 \u0111i\u1ec1u h\u00e0nh r\u1ea1p chi\u1ebfu phim c\u00f3 th\u1ec3 lo l\u1eafng v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn. M\u1ed9t r\u1ea1p chi\u1ebfu phim c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi c\u1ea1nh tranh t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng gi\u1ea3i tr\u00ed t\u1ea1i nh\u00e0 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf cho ‘tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed’, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 ‘v\u00e9 xem phim’. N\u1ebfu ph\u00e2n t\u00edch ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c r\u1ea1p chi\u1ebfu kh\u00e1c, m\u1ed1i \u0111e d\u1ecda t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n

          C\u00e1c b\u01b0\u1edbc nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m thay th\u1ebf<\/h3>\n
            \n
          1. X\u00e1c \u0111\u1ecbnh ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng.<\/li>\n
          2. Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch thay th\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9c n\u0103ng \u0111\u00f3.<\/li>\n
          3. Ph\u00e2n t\u00edch m\u1ed1i \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf n\u00e0y.<\/li>\n
          4. \u0110\u00e1nh gi\u00e1 c\u00e1ch chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf n\u00e0y thay \u0111\u1ed5i theo th\u1eddi gian.<\/li>\n<\/ol>\n

            Hi\u1ec3u r\u00f5 m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3. N\u00f3 bu\u1ed9c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u1ea1nh tranh d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean t\u00ednh n\u0103ng.<\/p>\n

            7. Th\u1ea5t b\u1ea1i trong vi\u1ec7c t\u00edch h\u1ee3p n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 \ud83d\udd17<\/h2>\n

            Khung ph\u00e2n t\u00edch N\u0103m L\u1ef1c ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m m\u1ea1nh hay \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9. M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch b\u00ean ngo\u00e0i m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00f4ng xem x\u00e9t kh\u1ea3 n\u0103ng th\u1ef1c thi c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

            B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00edt r\u1ee7i ro, nh\u01b0ng n\u1ebfu \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n thi\u1ebfu ngu\u1ed3n l\u1ef1c \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n, c\u01a1 h\u1ed9i \u0111\u00f3 ch\u1ec9 mang t\u00ednh l\u00fd thuy\u1ebft. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro cao c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c n\u1ebfu b\u1ea1n s\u1edf h\u1eefu nh\u1eefng n\u0103ng l\u1ef1c \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c kh\u00f4ng c\u00f3.<\/p>\n

              \n
            • Ph\u00f9 h\u1ee3p ngu\u1ed3n l\u1ef1c:<\/strong> B\u1ea1n c\u00f3 \u0111\u1ee7 nh\u00e2n l\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb ph\u00e2n t\u00edch n\u00e0y kh\u00f4ng?<\/li>\n
            • Ph\u00f9 h\u1ee3p v\u0103n h\u00f3a:<\/strong> V\u0103n h\u00f3a t\u1ed5 ch\u1ee9c c\u00f3 h\u1ed7 tr\u1ee3 nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft kh\u00f4ng?<\/li>\n
            • S\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh:<\/strong> C\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ecbu \u0111\u1ef1ng \u0111\u01b0\u1ee3c cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 ho\u1eb7c c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u1ed1n ng\u1ea7m trong ph\u00e2n t\u00edch kh\u00f4ng?<\/li>\n<\/ul>\n

              C\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch gi\u1eefa c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i v\u00e0 th\u1ef1c t\u1ebf n\u1ed9i b\u1ed9. Khung ph\u00e2n t\u00edch cung c\u1ea5p ‘n\u01a1i n\u00e0o’, nh\u01b0ng \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9 cung c\u1ea5p ‘c\u00e1ch th\u1ee9c n\u00e0o’.<\/p>\n

              8. V\u1ea5n \u0111\u1ec1 thu th\u1eadp v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u \ud83d\udcc9<\/h2>\n

              D\u1eef li\u1ec7u v\u00e0o k\u00e9m th\u00ec k\u1ebft qu\u1ea3 ra c\u0169ng k\u00e9m. Ch\u1ea5t l\u01b0\u1ee3ng ph\u00e2n t\u00edch N\u0103m L\u1ef1c ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. D\u1ef1a v\u00e0o b\u1eb1ng ch\u1ee9ng c\u1ea3m t\u00ednh ho\u1eb7c c\u00e1c b\u00e1o c\u00e1o l\u1ed7i th\u1eddi l\u00e0 \u0111i\u1ec3m th\u1ea5t b\u1ea1i nghi\u00eam tr\u1ecdng.<\/p>\n

              C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u1ea7n \u01b0u ti\u00ean<\/h3>\n
                \n
              • Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p:<\/strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p.<\/li>\n
              • B\u00e1o c\u00e1o t\u00e0i ch\u00ednh:<\/strong>C\u00e1c h\u1ed3 s\u01a1 c\u00f4ng khai c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
              • B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng:<\/strong>C\u00e1c nghi\u00ean c\u1ee9u ng\u00e0nh t\u1eeb b\u00ean th\u1ee9 ba.<\/li>\n
              • H\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd quy \u0111\u1ecbnh:<\/strong>C\u01a1 s\u1edf d\u1eef li\u1ec7u b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 h\u1ed3 s\u01a1 ch\u00ednh ph\u1ee7.<\/li>\n<\/ul>\n

                K\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau gi\u00fap gi\u1ea3m nguy c\u01a1 thi\u00ean l\u1ec7ch. N\u1ebfu m\u1ed9t ngu\u1ed3n cho th\u1ea5y s\u1ee9c m\u1ea1nh nh\u00e0 cung c\u1ea5p cao, h\u00e3y x\u00e1c minh \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng d\u1eef li\u1ec7u t\u00e0i ch\u00ednh cho th\u1ea5y s\u1ef1 thu h\u1eb9p bi\u00ean l\u1ee3i nhu\u1eadn trong ng\u00e0nh.<\/p>\n

                9. B\u1ecf qua vai tr\u00f2 c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 quy \u0111\u1ecbnh \ud83c\udfdb\ufe0f<\/h2>\n

                Trong khi m\u00f4 h\u00ecnh Porter t\u1eadp trung v\u00e0o c\u00e1c l\u1ef1c l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng, can thi\u1ec7p c\u1ee7a ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c s\u1ef1 c\u00e2n b\u1eb1ng quy\u1ec1n l\u1ef1c. C\u00e1c \u01b0u \u0111\u00e3i thu\u1ebf, thu\u1ebf nh\u1eadp kh\u1ea9u v\u00e0 quy \u0111\u1ecbnh v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i l\u1ee3i nhu\u1eadn c\u1ee7a c\u1ea3 m\u1ed9t ng\u00e0nh.<\/p>\n

                B\u1ecf qua xu h\u01b0\u1edbng ch\u00ednh s\u00e1ch l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u00f9 chi\u1ebfn l\u01b0\u1ee3c. V\u00ed d\u1ee5, s\u1ef1 d\u1ecbch chuy\u1ec3n h\u01b0\u1edbng t\u1edbi trung h\u00f2a carbon c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ph\u00ed cho c\u00e1c nh\u00e0 cung c\u1ea5p trong ng\u00e0nh ch\u1ebf t\u1ea1o, thay \u0111\u1ed5i \u0111\u1ed9ng l\u1ef1c \u0111\u00e0m ph\u00e1n. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ea7n theo d\u00f5i xu h\u01b0\u1edbng l\u1eadp ph\u00e1p ch\u1eb7t ch\u1ebd nh\u01b0 theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                10. Gi\u1ea3 \u0111\u1ecbnh t\u00ednh \u0111\u1ed3ng nh\u1ea5t trong ng\u00e0nh \ud83c\udfaf<\/h2>\n

                C\u00e1c ng\u00e0nh th\u01b0\u1eddng hi\u1ebfm khi \u0111\u1ed3ng nh\u1ea5t. M\u1ed9t ng\u00e0nh duy nh\u1ea5t th\u01b0\u1eddng ch\u1ee9a nh\u1eefng ph\u00e2n kh\u00fac c\u00f3 l\u1ee3i nhu\u1eadn kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t. Ph\u00e2n t\u00edch to\u00e0n b\u1ed9 ng\u00e0nh c\u00f3 th\u1ec3 che gi\u1ea5u th\u1ef1c t\u1ebf c\u1ee7a nh\u1eefng ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3.<\/p>\n

                H\u00e3y xem x\u00e9t ng\u00e0nh h\u00e0ng kh\u00f4ng. M\u1ed9t s\u1ed1 tuy\u1ebfn bay r\u1ea5t c\u00f3 l\u1ee3i nhu\u1eadn, trong khi m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i thua l\u1ed7. M\u1ed9t s\u1ed1 h\u00e3ng h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh chi ph\u00ed th\u1ea5p, trong khi nh\u1eefng h\u00e3ng kh\u00e1c t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 cao c\u1ea5p. Vi\u1ec7c t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u n\u00e0y s\u1ebd l\u00e0m m\u1edd th\u00f4ng tin. Vi\u1ec7c ph\u00e2n \u0111o\u1ea1n ng\u00e0nh tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng c\u00e1c l\u1ef1c l\u01b0\u1ee3ng s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 s\u1eafc b\u00e9n h\u01a1n.<\/p>\n

                So s\u00e1nh: \u00c1p d\u1ee5ng t\u0129nh so v\u1edbi \u00e1p d\u1ee5ng \u0111\u1ed9ng<\/h2>\n\n\n\n\n\n\n\n\n
                Y\u1ebfu t\u1ed1<\/th>\n\u00c1p d\u1ee5ng t\u0129nh (Sai l\u1ea7m ph\u1ed5 bi\u1ebfn)<\/th>\n\u00c1p d\u1ee5ng \u0111\u1ed9ng (Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t)<\/th>\n<\/tr>\n<\/thead>\n
                T\u1ea7n su\u1ea5t<\/strong><\/td>\n\u0110\u00e1nh gi\u00e1 h\u00e0ng n\u0103m<\/td>\nGi\u00e1m s\u00e1t li\u00ean t\u1ee5c<\/td>\n<\/tr>\n
                Ngu\u1ed3n d\u1eef li\u1ec7u<\/strong><\/td>\nB\u00e1o c\u00e1o l\u1ecbch s\u1eed<\/td>\nT\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng th\u1eddi gian th\u1ef1c<\/td>\n<\/tr>\n
                Ph\u1ea1m vi<\/strong><\/td>\n\u0110\u1ecbnh ngh\u0129a ng\u00e0nh c\u1ed1 \u0111\u1ecbnh<\/td>\nGi\u1edbi h\u1ea1n ng\u00e0nh \u0111ang thay \u0111\u1ed5i<\/td>\n<\/tr>\n
                K\u1ebft qu\u1ea3<\/strong><\/td>\nT\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t l\u1ea7n<\/td>\nB\u1ea3ng \u0111i\u1ec1u khi\u1ec3n chi\u1ebfn l\u01b0\u1ee3c li\u00ean t\u1ee5c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                B\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e2n t\u00edch v\u1eefng ch\u1eafc \u2705<\/h2>\n

                \u0110\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y, h\u00e3y \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 k\u1ef7 lu\u1eadt \u0111\u1ed1i v\u1edbi khung ph\u00e2n t\u00edch. Xem x\u00e9t N\u0103m l\u1ef1c l\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra, m\u00e0 nh\u01b0 m\u1ed9t \u1ed1ng k\u00ednh \u0111\u1ec3 nh\u00ecn nh\u1eadn th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 tinh ch\u1ec9nh quy tr\u00ecnh c\u1ee7a b\u1ea1n.<\/p>\n

                  \n
                • X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi r\u00f5 r\u00e0ng:<\/strong>Ghi ch\u00e9p ch\u00ednh x\u00e1c nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c bao g\u1ed3m trong \u0111\u1ecbnh ngh\u0129a ng\u00e0nh c\u1ee7a b\u1ea1n.<\/li>\n
                • X\u00e1c minh d\u1eef li\u1ec7u:<\/strong>So s\u00e1nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1edbi nhi\u1ec1u ngu\u1ed3n \u0111\u1ed9c l\u1eadp kh\u00e1c nhau.<\/li>\n
                • C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean:<\/strong> L\u00ean l\u1ecbch nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 \u0111\u1ec3 xem x\u00e9t l\u1ea1i ph\u00e2n t\u00edch.<\/li>\n
                • Bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung:<\/strong>Th\u00eam t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung v\u00e0o \u0111\u00e1nh gi\u00e1 m\u1ed1i \u0111e d\u1ecda c\u1ee7a b\u1ea1n.<\/li>\n
                • Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/strong>Ph\u00e2n t\u00edch c\u00e1c ph\u00e2n kh\u00fac con ri\u00eang bi\u1ec7t n\u1ebfu ch\u00fang kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3.<\/li>\n
                • K\u1ebft n\u1ed1i v\u1edbi \u0111i\u1ec3m m\u1ea1nh n\u1ed9i b\u1ed9:<\/strong>Lu\u00f4n k\u1ebft h\u1ee3p ph\u00e2n t\u00edch b\u00ean ngo\u00e0i v\u1edbi vi\u1ec7c xem x\u00e9t n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9.<\/li>\n<\/ul>\n

                  B\u1eb1ng c\u00e1ch kh\u1eafc ph\u1ee5c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u00e0y, b\u1ea1n s\u1ebd n\u00e2ng cao \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ho\u00e0n h\u1ea3o, m\u00e0 l\u00e0 s\u1ef1 r\u00f5 r\u00e0ng. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh s\u1ebd gi\u00fap ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro t\u1ed1t h\u01a1n.<\/p>\n

                  H\u00e3y nh\u1edb, khung m\u00f4 h\u00ecnh n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u01b0 duy, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t qu\u1ea3 c\u1ea7u pha l\u00ea. N\u00f3 gi\u00fap c\u1ea5u tr\u00fac qu\u00e1 tr\u00ecnh suy ngh\u0129 c\u1ee7a b\u1ea1n, nh\u01b0ng nh\u1eefng nh\u1eadn \u0111\u1ecbnh s\u00e2u s\u1eafc ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 nghi\u00eam t\u00fac trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. Tr\u00e1nh nh\u1eefng \u0111\u01b0\u1eddng t\u1eaft v\u00e0 \u0111\u00e1nh gi\u00e1 qua loa. H\u00e3y d\u00e0nh th\u1eddi gian cho chi ti\u1ebft, v\u00e0 gi\u00e1 tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c s\u1ebd theo \u0111\u00f3 \u0111\u1ebfn.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

                  L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 tr\u1ef1c gi\u00e1c; n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t cu\u1ed9c ki\u1ec3m tra nghi\u00eam ng\u1eb7t v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. Khung ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Michael Porter, v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i trong ph\u00e2n t\u00edch ng\u00e0nh. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":24489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong khung m\u00f4 h\u00ecnh N\u0103m L\u1ef1c l\u01b0\u1ee3ng v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c \ud83d\uded1","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter. H\u1ecdc c\u00e1ch \u00e1p d\u1ee5ng ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c ng\u00e0nh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c m\u00e0 kh\u00f4ng m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[409],"tags":[414,415],"class_list":["post-24488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-five-forces-analysis"],"yoast_head":"\nNh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong khung m\u00f4 h\u00ecnh N\u0103m L\u1ef1c l\u01b0\u1ee3ng v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c \ud83d\uded1<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter. 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