{"id":24462,"date":"2026-04-16T01:25:39","date_gmt":"2026-04-16T01:25:39","guid":{"rendered":"https:\/\/www.booksofall.com\/vi\/five-forces-model-failed-business-strategies\/"},"modified":"2026-04-16T01:25:39","modified_gmt":"2026-04-16T01:25:39","slug":"five-forces-model-failed-business-strategies","status":"publish","type":"post","link":"https:\/\/www.booksofall.com\/vi\/five-forces-model-failed-business-strategies\/","title":{"rendered":"M\u00f4 h\u00ecnh Ng\u0169 L\u1ef1c: B\u00e0i h\u1ecdc t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ea5t b\u1ea1i"},"content":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng gi\u1ed1ng nh\u01b0 \u0111i\u1ec1u khi\u1ec3n m\u1ed9t con t\u00e0u qua s\u01b0\u01a1ng m\u00f9. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u1ea7m nh\u00ecn, d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c gi\u00e1c. Tuy nhi\u00ean, y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n ch\u00ednh l\u00e0 hi\u1ec3u r\u00f5 b\u1ee9c tranh c\u1ea1nh tranh. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac m\u00f4 h\u00ecnh Ng\u0169 L\u1ef1c ph\u00e1t huy t\u00e1c d\u1ee5ng. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Michael Porter, khung l\u00fd thuy\u1ebft n\u00e0y cung c\u1ea5p c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t c\u1ee7a c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh. Tuy nhi\u00ean, ch\u1ec9 bi\u1ebft \u0111\u1ebfn m\u00f4 h\u00ecnh l\u00e0 ch\u01b0a \u0111\u1ee7. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf vi\u1ec7c \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 tr\u00e1nh nh\u1eefng c\u00e1i b\u1eaby \u0111\u00e3 khi\u1ebfn nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn s\u1ee5p \u0111\u1ed5.<\/p>\n<p>Nhi\u1ec1u th\u1ea5t b\u1ea1i chi\u1ebfn l\u01b0\u1ee3c xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1ch nh\u00ecn t\u0129nh t\u1ea1i v\u1ec1 th\u1ecb tr\u01b0\u1eddng. C\u00e1c c\u00f4ng ty ch\u1ec9 nh\u00ecn v\u00e0o \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i v\u00e0 b\u1ecf qua nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd ch\u1ec9 trong m\u1ed9t \u0111\u00eam. B\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng th\u1ea5t b\u1ea1i l\u1ecbch s\u1eed qua l\u0103ng k\u00ednh c\u1ee7a khung l\u00fd thuy\u1ebft Porter, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o c\u1ee5 th\u1ec3. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh v\u00e0 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n t\u1eeb c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u00f4i tr\u01b0\u1eddng xung quanh m\u00ecnh.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Line art infographic illustrating Porter's Five Forces Model with central pentagon diagram showing Threat of New Entrants, Supplier Power, Buyer Power, Threat of Substitutes, and Competitive Rivalry, plus case study icons of Blockbuster, Kodak, retail, and Nokia failures, and a 5-step application process flowchart for strategic analysis\" decoding=\"async\" src=\"https:\/\/www.booksofall.com\/wp-content\/uploads\/2026\/04\/porter-five-forces-model-failed-strategies-infographic-line-art.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83d\udd0d Hi\u1ec3u r\u00f5 khung l\u00fd thuy\u1ebft Ng\u0169 L\u1ef1c \ud83d\udd0d<\/h2>\n<p>M\u00f4 h\u00ecnh Ng\u0169 L\u1ef1c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn v\u00e0 s\u1ee9c h\u00fat c\u1ee7a m\u1ed9t ng\u00e0nh kinh doanh. M\u00f4 h\u00ecnh n\u00e0y v\u01b0\u1ee3t ra ngo\u00e0i ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 nh\u00ecn nh\u1eadn c\u1ea5u tr\u00fac kinh t\u1ebf r\u1ed9ng l\u1edbn h\u01a1n. N\u1ebfu c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y m\u1ea1nh, l\u1ee3i nhu\u1eadn th\u01b0\u1eddng b\u1ecb b\u00f3p m\u00e9o. N\u1ebfu ch\u00fang y\u1ebfu, s\u1ebd c\u00f3 kh\u00f4ng gian cho l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh. Vi\u1ec7c hi\u1ec3u r\u00f5 t\u1eebng l\u1ef1c l\u01b0\u1ee3ng gi\u00fap c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i tr\u01b0\u1edbc khi ch\u00fang x\u1ea3y ra.<\/p>\n<h3>1. Nguy c\u01a1 t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp \u2696\ufe0f<\/h3>\n<p>L\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi c\u00f3 th\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. R\u00e0o c\u1ea3n gia nh\u1eadp cao s\u1ebd b\u1ea3o v\u1ec7 c\u00e1c b\u00ean hi\u1ec7n h\u1eefu. R\u00e0o c\u1ea3n th\u1ea5p s\u1ebd thu h\u00fat s\u1ef1 x\u00e2m nh\u1eadp v\u00e0 l\u00e0m gi\u00e1n \u0111o\u1ea1n. C\u00e1c r\u00e0o c\u1ea3n bao g\u1ed3m y\u00eau c\u1ea7u v\u1ed1n l\u1edbn, r\u00e0o c\u1ea3n ph\u00e1p l\u00fd, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n.<\/p>\n<ul>\n<li><strong>R\u00e0o c\u1ea3n cao:<\/strong>C\u1ea7n \u0111\u1ea7u t\u01b0 v\u1ed1n l\u1edbn, ho\u1eb7c b\u1eb1ng s\u00e1ng ch\u1ebf b\u1ea3o v\u1ec7 c\u00f4ng ngh\u1ec7.<\/li>\n<li><strong>R\u00e0o c\u1ea3n th\u1ea5p:<\/strong>Chi ph\u00ed kh\u1edfi nghi\u1ec7p th\u1ea5p, d\u1ec5 ti\u1ebfp c\u1eadn chu\u1ed7i cung \u1ee9ng, ho\u1eb7c n\u1ec1n t\u1ea3ng m\u1edf.<\/li>\n<\/ul>\n<p>Khi c\u00e1c c\u00f4ng ty cho r\u1eb1ng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh an to\u00e0n m\u00e0 kh\u00f4ng c\u00f3 r\u00e0o c\u1ea3n, h\u1ecd s\u1ebd t\u1ef1 m\u1edf c\u1eeda cho c\u00e1c startup linh ho\u1ea1t. S\u1ef1 th\u1ea5t b\u1ea1i \u1edf \u0111\u00e2y th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 ch\u1ee7 quan tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 l\u00e0m gi\u1ea3m chi ph\u00ed gia nh\u1eadp.<\/p>\n<h3>2. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p \ud83d\udce6<\/h3>\n<p>Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 \u0111\u1ea9y gi\u00e1 l\u00ean cao ho\u1eb7c l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng n\u1ebfu h\u1ecd n\u1eafm gi\u1eef l\u1ee3i th\u1ebf. Quy\u1ec1n l\u1ef1c n\u00e0y t\u0103ng l\u00ean khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p \u00edt, s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, ho\u1eb7c chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i nh\u00e0 cung c\u1ea5p cao \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua.<\/p>\n<ul>\n<li><strong>S\u1ef1 t\u1eadp trung c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong>N\u1ebfu ch\u1ec9 m\u1ed9t v\u00e0i c\u00f4ng ty ki\u1ec3m so\u00e1t nguy\u00ean li\u1ec7u th\u00f4, h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong>N\u1ebfu vi\u1ec7c thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i thi\u1ebft b\u1ecb t\u1ed1n k\u00e9m, ng\u01b0\u1eddi mua s\u1ebd b\u1ecb k\u1eb9t.<\/li>\n<li><strong>Nguy c\u01a1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c:<\/strong>N\u1ebfu nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n<p>Th\u1ea5t b\u1ea1i chi\u1ebfn l\u01b0\u1ee3c x\u1ea3y ra khi doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t ngu\u1ed3n duy nh\u1ea5t m\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng. Nh\u1eefng c\u00fa s\u1ed1c trong chu\u1ed7i cung \u1ee9ng th\u01b0\u1eddng ph\u01a1i b\u00e0y s\u1ef1 y\u1ebfu k\u00e9m n\u00e0y.<\/p>\n<h3>3. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua \ud83d\udc65<\/h3>\n<p>Ng\u01b0\u1eddi mua g\u00e2y \u00e1p l\u1ef1c khi h\u1ecd c\u00f3 th\u1ec3 \u00e9p gi\u00e1 gi\u1ea3m ho\u1eb7c y\u00eau c\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. Quy\u1ec1n l\u1ef1c t\u0103ng l\u00ean khi ng\u01b0\u1eddi mua t\u1eadp trung, s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng, ho\u1eb7c \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 cao.<\/p>\n<ul>\n<li><strong>Mua h\u00e0ng theo kh\u1ed1i l\u01b0\u1ee3ng:<\/strong>Ng\u01b0\u1eddi mua l\u1edbn c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n \u0111i\u1ec1u ki\u1ec7n t\u1ed1t h\u01a1n nh\u1edd quy m\u00f4.<\/li>\n<li><strong>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m:<\/strong>N\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua th\u1ea5p. N\u1ebfu s\u1ea3n ph\u1ea9m l\u00e0 h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng, quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua cao.<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn th\u00f4ng tin:<\/strong>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 truy c\u1eadp t\u1ee9c th\u00ec v\u00e0o so s\u00e1nh gi\u00e1 c\u1ea3, l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>C\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i khi b\u1ecf qua s\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c quy\u1ec1n l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1a v\u00e0o kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u01b0ng cu\u1ed1i c\u00f9ng h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn r\u1ebb h\u01a1n l\u00e0 m\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn.<\/p>\n<h3>4. Nguy c\u01a1 thay th\u1ebf \ud83d\udd04<\/h3>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i ng\u00e0nh c\u00f4ng nghi\u1ec7p, gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1. M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi c\u00e1c qu\u00e1n c\u00e0 ph\u00ea kh\u00e1c, m\u00e0 c\u00f2n c\u1ea1nh tranh v\u1edbi tr\u00e0, \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c v\u00e0 vi\u1ec7c pha ch\u1ebf t\u1ea1i nh\u00e0.<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 gi\u00e1 &#8211; hi\u1ec7u su\u1ea5t:<\/strong>N\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m thay th\u1ebf r\u1ebb h\u01a1n v\u00e0 \u0111\u1ee7 t\u1ed1t, nhu c\u1ea7u s\u1ebd chuy\u1ec3n sang s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong>Kh\u00e1ch h\u00e0ng c\u1ea7n t\u1ed1n bao nhi\u00eau n\u1ed7 l\u1ef1c \u0111\u1ec3 chuy\u1ec3n sang s\u1ea3n ph\u1ea9m kh\u00e1c?<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c:<\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 xem s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi kh\u00f4ng?<\/li>\n<\/ul>\n<p>\u0110\u00e2y th\u01b0\u1eddng l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nguy hi\u1ec3m nh\u1ea5t. Kh\u00f4ng ph\u1ea3i v\u1ec1 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, m\u00e0 l\u00e0 v\u1ec1 s\u1ef1 l\u1ed7i th\u1eddi. Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecbnh ngh\u0129a b\u1ea3n th\u00e2n qu\u00e1 h\u1eb9p s\u1ebd b\u1ecf l\u1ee1 m\u1ed1i \u0111e d\u1ecda t\u1eeb m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n<h3>5. C\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u2694\ufe0f<\/h3>\n<p>\u0110i\u1ec1u n\u00e0y xem x\u00e9t m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t c\u1ee7a c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p hi\u1ec7n c\u00f3. M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao khi c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u00e2n b\u1eb1ng nhau, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh ch\u1eadm ho\u1eb7c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao.<\/p>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7:<\/strong>Nhi\u1ec1u \u0111\u1ed1i th\u1ee7 th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n.<\/li>\n<li><strong>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh:<\/strong>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u00ec tr\u1ec7, vi\u1ec7c tranh gi\u00e0nh th\u1ecb ph\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t cu\u1ed9c ch\u01a1i t\u1ed5ng b\u1eb1ng kh\u00f4ng.<\/li>\n<li><strong>R\u00e0o c\u1ea3n r\u1eddi b\u1ecf ng\u00e0nh:<\/strong>N\u1ebfu vi\u1ec7c r\u1eddi b\u1ecf ng\u00e0nh t\u1ed1n k\u00e9m, c\u00e1c c\u00f4ng ty s\u1ebd \u1edf l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea1nh tranh, k\u00e9o gi\u00e1 xu\u1ed1ng.<\/li>\n<\/ul>\n<p>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh gi\u00e1. Khi bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng, b\u1ea5t k\u1ef3 s\u1ef1 gi\u00e1n \u0111o\u1ea1n n\u00e0o c\u0169ng c\u00f3 th\u1ec3 g\u00e2y ra kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh. S\u1ef1 kh\u00e1c bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c l\u00e0 bi\u1ec7n ph\u00e1p ph\u00f2ng th\u1ee7 duy nh\u1ea5t \u1edf \u0111\u00e2y.<\/p>\n<h2>\ud83d\udc80 B\u00e0i h\u1ecdc t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ea5t b\u1ea1i \ud83d\udc80<\/h2>\n<p>Ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft s\u1ebd ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u1ef1c ti\u1ec5n. L\u1ecbch s\u1eed cung c\u1ea5p nh\u1eefng v\u00ed d\u1ee5 r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c c\u00f4ng ty \u0111\u00e3 b\u1ecf qua nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 khi vi\u1ec7c kh\u00f4ng ph\u00e2n t\u00edch \u0111\u00fang b\u1ee9c tranh c\u1ea1nh tranh \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 suy tho\u00e1i.<\/p>\n<h3>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p 1: S\u1ef1 suy t\u00e0n c\u1ee7a Blockbuster \ud83c\udfac<\/h3>\n<p>Blockbuster l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n v\u1ec1 vi\u1ec7c \u0111\u00e1nh gi\u00e1 sai nguy c\u01a1 t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/p>\n<ul>\n<li><strong>\u0110i\u1ec3m m\u00f9:<\/strong>H\u1ecd t\u1eadp trung v\u00e0o c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u00e0 ph\u00ed tr\u1ea3 tr\u1ec5, b\u1ecf qua s\u1ef1 d\u1ecbch chuy\u1ec3n sang h\u00ecnh th\u1ee9c giao h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<li><strong>\u0110\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp:<\/strong>Netflix gia nh\u1eadp v\u1edbi m\u00f4 h\u00ecnh \u0111\u1eb7t h\u00e0ng qua b\u01b0u \u0111i\u1ec7n, sau \u0111\u00f3 l\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn. R\u00e0o c\u1ea3n gia nh\u1eadp l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i truy\u1ec1n th\u00f4ng \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/li>\n<li><strong>S\u1ea3n ph\u1ea9m thay th\u1ebf:<\/strong>D\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh c\u00e1p theo y\u00eau c\u1ea7u v\u00e0 sau \u0111\u00f3 l\u00e0 chia s\u1ebb t\u1ec7p tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi d\u00f9ng (peer-to-peer) \u0111\u00e3 cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf.<\/li>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong>Blockbuster \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua.<\/li>\n<\/ul>\n<h3>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p 2: Kodak v\u00e0 nhi\u1ebfp \u1ea3nh s\u1ed1 \ud83d\udcf7<\/h3>\n<p>Kodak ph\u00e1t minh ra m\u00e1y \u1ea3nh s\u1ed1 nh\u01b0ng \u0111\u00e3 kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c n\u00f3, t\u1eadp trung v\u00e0o kinh doanh phim \u1ea3nh c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li><strong>Nguy c\u01a1 thay th\u1ebf:<\/strong>C\u1ea3m bi\u1ebfn s\u1ed1 \u0111\u00e3 thay th\u1ebf phim. Nhu c\u1ea7u c\u1ed1t l\u00f5i (ghi l\u1ea1i k\u00fd \u1ee9c) v\u1eabn gi\u1eef nguy\u00ean, nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 thay \u0111\u1ed5i.<\/li>\n<li><strong>C\u1ea1nh tranh gay g\u1eaft:<\/strong>C\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi \u0111\u1ebfn t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed (Sony, Canon) \u0111\u00e3 tham gia th\u1ecb tr\u01b0\u1eddng nhi\u1ebfp \u1ea3nh.<\/li>\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong>Kodak ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 cung c\u1ea5p h\u00f3a ch\u1ea5t \u0111\u1ec3 s\u1ea3n xu\u1ea5t phim, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t chip cho c\u1ea3m bi\u1ebfn.<\/li>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong>H\u1ecd b\u1ea3o v\u1ec7 m\u1ed9t d\u00f2ng doanh thu \u0111ang suy t\u00e0n trong khi \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng m\u1edbi ph\u00e1t tri\u1ec3n xung quanh m\u00ecnh. H\u1ecd coi b\u1ea3n th\u00e2n l\u00e0 m\u1ed9t c\u00f4ng ty phim \u1ea3nh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng ty ghi l\u1ea1i k\u00fd \u1ee9c.<\/li>\n<\/ul>\n<h3>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p 3: B\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng so v\u1edbi Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \ud83d\uded2<\/h3>\n<p>Nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n khi \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 tr\u1ef1c tuy\u1ebfn.<\/p>\n<ul>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua:<\/strong>Ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 so s\u00e1nh gi\u00e1 ngay l\u1eadp t\u1ee9c. C\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd c\u00f3 \u0111\u1ed9 minh b\u1ea1ch v\u1ec1 gi\u00e1 th\u1ea5p h\u01a1n.<\/li>\n<li><strong>Nguy c\u01a1 tham gia m\u1edbi:<\/strong>C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 l\u00e0m gi\u1ea3m chi ph\u00ed m\u1edf c\u1eeda h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u.<\/li>\n<li><strong>C\u1ea1nh tranh gay g\u1eaft:<\/strong>C\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c tuy\u1ebfn c\u00f3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n, cho ph\u00e9p h\u1ecd \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n.<\/li>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng t\u00edch h\u1ee3p k\u00eanh s\u1ed1 \u0111\u00e3 m\u1ea5t th\u1ecb ph\u1ea7n. Nh\u1eefng ng\u01b0\u1eddi c\u1ed1 g\u1eafng b\u1eaft ch\u01b0\u1edbc m\u00f4 h\u00ecnh m\u00e0 kh\u00f4ng kh\u1eafc ph\u1ee5c c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a m\u00ecnh th\u00ec g\u1eb7p kh\u00f3 kh\u0103n.<\/li>\n<\/ul>\n<h3>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p 4: Nokia trong th\u1eddi \u0111\u1ea1i \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \ud83d\udcf1<\/h3>\n<p>Nokia th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i nh\u01b0ng \u0111\u00e3 b\u1ecb iPhone v\u00e0 Android v\u01b0\u1ee3t qua.<\/p>\n<ul>\n<li><strong>C\u1ea1nh tranh gay g\u1eaft:<\/strong>H\u1ecd t\u1eadp trung v\u00e0o \u0111\u1ed9 b\u1ec1n ph\u1ea7n c\u1ee9ng thay v\u00ec h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m.<\/li>\n<li><strong>Nguy c\u01a1 thay th\u1ebf:<\/strong>\u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 thay th\u1ebf \u0111i\u1ec7n tho\u1ea1i ch\u1ee9c n\u0103ng nh\u01b0 thi\u1ebft b\u1ecb giao ti\u1ebfp ch\u00ednh.<\/li>\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong>H\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng \u0111\u00e3 tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m. Nokia kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi nh\u00e0 ph\u00e1t tri\u1ec3n.<\/li>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong>Ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea7n c\u1ee9ng quan tr\u1ecdng h\u01a1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp \u1ee9ng d\u1ee5ng. H\u1ecd \u0111\u00e3 hi\u1ec3u sai s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea1nh tranh h\u1ec7 sinh th\u00e1i.<\/li>\n<\/ul>\n<h2>\ud83d\udcca So s\u00e1nh c\u00e1c ch\u1ec9 b\u00e1o th\u1ea5t b\u1ea1i theo t\u1eebng l\u1ef1c l\u01b0\u1ee3ng \ud83d\udcca<\/h2>\n<p>\u0110\u1ec3 l\u00e0m r\u00f5 nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c d\u1ea5u hi\u1ec7u th\u1ea5t b\u1ea1i ph\u1ed5 bi\u1ebfn theo t\u1eebng l\u1ef1c l\u01b0\u1ee3ng.<\/p>\n<table>\n<thead>\n<tr>\n<th>L\u1ef1c l\u01b0\u1ee3ng<\/th>\n<th>D\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o th\u1ea5t b\u1ea1i<\/th>\n<th>Ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Nguy c\u01a1 th\u00e2m nh\u1eadp c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi<\/strong><\/td>\n<td>S\u1ef1 \u0111\u00ecnh tr\u1ec7 trong \u0111\u1ed5i m\u1edbi; ph\u1ee5 thu\u1ed9c v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u0169<\/td>\n<td>X\u00e2y d\u1ef1ng h\u00e0ng r\u00e0o b\u1ea3o v\u1ec7 th\u00f4ng qua s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ho\u1eb7c hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi<\/td>\n<\/tr>\n<tr>\n<td><strong>S\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p<\/strong><\/td>\n<td>Ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t ngu\u1ed3n cung duy nh\u1ea5t; chi ph\u00ed \u0111\u1ea7u v\u00e0o t\u0103ng cao<\/td>\n<td>\u0110a d\u1ea1ng h\u00f3a chu\u1ed7i cung \u1ee9ng; t\u00edch h\u1ee3p d\u1ecdc<\/td>\n<\/tr>\n<tr>\n<td><strong>S\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi mua<\/strong><\/td>\n<td>\u0110\u1ed9 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 t\u0103ng; chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/td>\n<td>T\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u; t\u0103ng chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/td>\n<\/tr>\n<tr>\n<td><strong>Nguy c\u01a1 thay th\u1ebf<\/strong><\/td>\n<td>Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c gi\u1ea3i ph\u00e1p phi ng\u00e0nh<\/td>\n<td>\u0110\u1ed5i m\u1edbi trong h\u1ec7 sinh th\u00e1i; \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n<tr>\n<td><strong>C\u1ea1nh tranh gay g\u1eaft<\/strong><\/td>\n<td>Chi\u1ebfn tranh gi\u00e1; bi\u00ean l\u1ee3i nhu\u1eadn thu h\u1eb9p; \u0111\u1ed3ng nh\u1ea5t h\u00f3a s\u1ea3n ph\u1ea9m<\/td>\n<td>T\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t; nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o ph\u00e2n kh\u00fac nh\u1ecf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ud83d\udee0\ufe0f C\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \ud83d\udee0\ufe0f<\/h2>\n<p>Vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00eam t\u00fac. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i t\u1eadp m\u1ed9t l\u1ea7n. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, v\u00e0 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u0169ng thay \u0111\u1ed5i theo. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n<h3>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi ng\u00e0nh h\u00e0ng \ud83c\udf0d<\/h3>\n<p>H\u00e3y ch\u00ednh x\u00e1c v\u1ec1 nh\u1eefng g\u00ec t\u1ea1o n\u00ean ng\u00e0nh c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4, b\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 kh\u00e1c, d\u1ecbch v\u1ee5 chia s\u1ebb xe hay ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng? M\u1edf r\u1ed9ng ph\u1ea1m vi s\u1ebd ti\u1ebft l\u1ed9 nh\u1eefng m\u1ed1i \u0111e d\u1ecda \u1ea9n gi\u1ea5u.<\/p>\n<h3>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 t\u1eebng l\u1ef1c l\u01b0\u1ee3ng \ud83d\udcdd<\/h3>\n<p>Thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb ph\u1ea7n, m\u1ee9c \u0111\u1ed9 t\u1eadp trung c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng theo th\u1eddi gian, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng b\u1ee9c \u1ea3nh hi\u1ec7n t\u1ea1i. S\u1eed d\u1ee5ng b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, c\u00e1c \u1ea5n ph\u1ea9m ng\u00e0nh v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<h3>B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu \ud83d\udcc9<\/h3>\n<p>\u0110\u00e1nh gi\u00e1 t\u1eebng l\u1ef1c l\u01b0\u1ee3ng \u1edf m\u1ee9c Cao, Trung b\u00ecnh ho\u1eb7c Th\u1ea5p. H\u00e3y trung th\u1ef1c. N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y c\u1ea1nh tranh gay g\u1eaft, \u0111\u1eebng l\u00e0m gi\u1ea3m nh\u1eb9 n\u00f3. M\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu cao c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n.<\/p>\n<h3>B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh c\u00e1c c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c \ud83c\udfaf<\/h3>\n<p>Khi \u0111\u00e3 bi\u1ebft c\u00e1c l\u1ef1c l\u01b0\u1ee3ng, h\u00e3y x\u00e1c \u0111\u1ecbnh n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p kh\u00f4ng? B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cho ng\u01b0\u1eddi mua kh\u00f4ng? B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o r\u00e0o c\u1ea3n cho nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi th\u00e2m nh\u1eadp kh\u00f4ng?<\/p>\n<h3>B\u01b0\u1edbc 5: Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c \ud83d\udd04<\/h3>\n<p>Thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 xem x\u00e9t ph\u00e2n t\u00edch \u0111\u1ecbnh k\u1ef3. M\u1ed7i qu\u00fd ho\u1eb7c m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n, ki\u1ec3m tra xem c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u00f3 thay \u0111\u1ed5i hay kh\u00f4ng. C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh ch\u00f3ng; m\u1ed9t r\u00e0o c\u1ea3n th\u1ea5p h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n cao v\u00e0o ng\u00e0y mai, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n<h2>\u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u26a0\ufe0f<\/h2>\n<p>Ngay c\u1ea3 khi c\u00f3 khung l\u00fd thuy\u1ebft \u0111\u00fang \u0111\u1eafn, sai l\u1ea7m v\u1eabn x\u1ea3y ra. Nh\u1eefng sai l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thi\u1ebfu s\u00f3t, ph\u1ea3n \u00e1nh nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<ul>\n<li><strong>Ph\u00e2n t\u00edch t\u0129nh:<\/strong>Xem th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00f4ng thay \u0111\u1ed5i. C\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/li>\n<li><strong>Ch\u1ec7ch h\u01b0\u1edbng n\u1ed9i b\u1ed9:<\/strong>Cho r\u1eb1ng c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n th\u1ef1c t\u1ebf. T\u1eadp trung v\u00e0o \u0111i\u1ec3m m\u1ea1nh n\u1ed9i b\u1ed9 trong khi b\u1ecf qua c\u00e1c m\u1ed1i \u0111e d\u1ecda t\u1eeb b\u00ean ngo\u00e0i.<\/li>\n<li><strong>B\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung:<\/strong>\u0110\u00f4i khi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau t\u1ea1o ra gi\u00e1 tr\u1ecb. B\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 m\u1ed9t ngu\u1ed3n doanh thu quan tr\u1ecdng.<\/li>\n<li><strong>Ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o qu\u00e1 kh\u1ee9:<\/strong>Th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9 kh\u00f4ng \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t trong t\u01b0\u01a1ng lai. Nh\u1eefng \u0111i\u1ec1u ki\u1ec7n t\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t c\u00e1ch \u0111\u00e2y n\u0103m n\u0103m c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 ng\u00e0y nay.<\/li>\n<li><strong>Ch\u1ec7ch h\u01b0\u1edbng x\u00e1c nh\u1eadn:<\/strong>T\u00ecm ki\u1ebfm d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 k\u1ebf ho\u1ea1ch hi\u1ec7n t\u1ea1i thay v\u00ec th\u00e1ch th\u1ee9c n\u00f3. N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang thu h\u1eb9p, h\u00e3y c\u00f4ng nh\u1eadn \u0111i\u1ec1u \u0111\u00f3.<\/li>\n<\/ul>\n<h2>\ud83d\udd04 \u0110i\u1ec1u ch\u1ec9nh \u0111\u1ec3 th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9ng \ud83d\udd04<\/h2>\n<p>M\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. M\u00f4 h\u00ecnh N\u0103m L\u1ef1c v\u1eabn h\u1eefu \u00edch, nh\u01b0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p thay \u0111\u1ed5i ch\u1eadm r\u00e3i. Ng\u00e0y nay, s\u1ef1 thay \u0111\u1ed5i l\u1edbn x\u1ea3y ra ch\u1ec9 trong v\u00e0i th\u00e1ng.<\/p>\n<h3>T\u00edch h\u1ee3p s\u1ef1 thay \u0111\u1ed5i do c\u00f4ng ngh\u1ec7 s\u1ed1 g\u00e2y ra<\/h3>\n<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 n\u0103m l\u1ef1c l\u01b0\u1ee3ng. N\u00f3 l\u00e0m gi\u1ea3m r\u00e0o c\u1ea3n gia nh\u1eadp \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi. N\u00f3 gia t\u0103ng s\u1ee9c m\u1ea1nh cho ng\u01b0\u1eddi mua nh\u1edd th\u00f4ng tin. N\u00f3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf m\u1edbi. M\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i t\u00ednh \u0111\u1ebfn l\u1edbp c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n<h3>T\u1eadp trung v\u00e0o h\u1ec7 sinh th\u00e1i<\/h3>\n<p>Gi\u00e1 tr\u1ecb ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra trong c\u00e1c h\u1ec7 sinh th\u00e1i thay v\u00ec ch\u1ec9 t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thua tr\u00ean ph\u1ea7n c\u1ee9ng nh\u01b0ng th\u1eafng tr\u00ean d\u1ecbch v\u1ee5. Ph\u00e2n t\u00edch to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb, ch\u1ee9 kh\u00f4ng ch\u1ec9 ri\u00eang giao d\u1ecbch.<\/p>\n<h3>T\u00ednh linh ho\u1ea1t trong chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00ean l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t m\u1ec7nh l\u1ec7nh. Ki\u1ec3m tra c\u00e1c gi\u1ea3 \u0111\u1ecbnh. N\u1ebfu m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c tu\u00e2n th\u1ee7 c\u1ee9ng nh\u1eafc m\u1ed9t k\u1ebf ho\u1ea1ch kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng l\u00e0 con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.<\/p>\n<h2>\ud83c\udfc1 Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 s\u1ef1 b\u1ec1n b\u1ec9 chi\u1ebfn l\u01b0\u1ee3c \ud83c\udfc1<\/h2>\n<p>S\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eadn th\u1ee9c ch\u00ednh x\u00e1c. M\u00f4 h\u00ecnh N\u0103m L\u1ef1c cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ec3 nh\u00ecn r\u00f5 b\u1ee9c tranh c\u1ea1nh tranh. N\u00f3 ch\u1ec9 ra ngu\u1ed3n \u00e1p l\u1ef1c \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 c\u01a1 h\u1ed9i n\u1eb1m \u1edf \u0111\u00e2u.<\/p>\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i th\u01b0\u1eddng c\u00f3 \u0111i\u1ec3m chung: t\u1eeb ch\u1ed1i nh\u00ecn nh\u1eadn th\u1ef1c t\u1ebf \u0111ang thay \u0111\u1ed5i. Nh\u1eefng c\u00f4ng ty s\u1ed1ng s\u00f3t \u0111\u00e3 l\u00e0m v\u1eady b\u1eb1ng c\u00e1ch th\u1eeba nh\u1eadn c\u00e1c l\u1ef1c l\u01b0\u1ee3ng v\u00e0 th\u00edch nghi. H\u1ecd kh\u00f4ng ch\u1edd th\u1ecb tr\u01b0\u1eddng s\u1ee5p \u0111\u1ed5; h\u1ecd \u0111\u00e3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n tr\u01b0\u1edbc khi v\u1ee5 s\u1ee5p \u0111\u1ed5 x\u1ea3y ra.<\/p>\n<p>Khi ph\u00e2n t\u00edch doanh nghi\u1ec7p c\u1ee7a ch\u00ednh b\u1ea1n, h\u00e3y \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi kh\u00f3. Quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p c\u1ee7a b\u1ea1n c\u00f3 qu\u00e1 cao kh\u00f4ng? Ng\u01b0\u1eddi mua c\u00f3 qu\u00e1 m\u1ea1nh kh\u00f4ng? Nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi c\u00f3 \u0111ang g\u00f5 c\u1eeda kh\u00f4ng? Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y m\u1ed9t c\u00e1ch trung th\u1ef1c l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n b\u1ec9.<\/p>\n<p>S\u1eed d\u1ee5ng khung n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn, m\u00e0 \u0111\u1ec3 chu\u1ea9n b\u1ecb cho nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00e1c nhau. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i lo\u1ea1i b\u1ecf r\u1ee7i ro, m\u00e0 l\u00e0 hi\u1ec3u r\u00f5 n\u00f3. B\u1eb1ng c\u00e1ch l\u00e0m v\u1eady, b\u1ea1n gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a nh\u1eefng sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ecbch s\u1eed kinh doanh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng gi\u1ed1ng nh\u01b0 \u0111i\u1ec1u khi\u1ec3n m\u1ed9t con t\u00e0u qua s\u01b0\u01a1ng m\u00f9. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u1ea7m nh\u00ecn, d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c gi\u00e1c. Tuy nhi\u00ean, y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n ch\u00ednh l\u00e0 hi\u1ec3u r\u00f5 b\u1ee9c tranh c\u1ea1nh tranh. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"M\u00f4 h\u00ecnh N\u0103m L\u1ef1c: B\u00e0i h\u1ecdc t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ea5t b\u1ea1i","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 c\u00e1ch M\u00f4 h\u00ecnh N\u0103m L\u1ef1c ph\u01a1i b\u00e0y nh\u1eefng kho\u1ea3ng tr\u1ed1ng nghi\u00eam tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i trong ng\u00e0nh v\u00e0 tr\u00e1nh nh\u1eefng b\u1eaby ph\u00e2n t\u00edch c\u1ea1nh tranh ph\u1ed5 bi\u1ebfn.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[409],"tags":[414,415],"class_list":["post-24462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-five-forces-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00f4 h\u00ecnh N\u0103m L\u1ef1c: B\u00e0i h\u1ecdc t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ea5t b\u1ea1i<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch M\u00f4 h\u00ecnh N\u0103m L\u1ef1c ph\u01a1i b\u00e0y nh\u1eefng kho\u1ea3ng tr\u1ed1ng nghi\u00eam tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. 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