{"id":10523,"date":"2022-06-22T02:44:12","date_gmt":"2022-06-22T02:44:12","guid":{"rendered":"https:\/\/www.booksofall.com\/tw\/?post_type=product&#038;p=10523"},"modified":"2022-06-22T02:44:12","modified_gmt":"2022-06-22T02:44:12","slug":"going-viral","status":"publish","type":"product","link":"https:\/\/www.booksofall.com\/tw\/going-viral\/","title":{"rendered":"Going viral"},"content":{"rendered":"<h4 id=\"standfirst\" class=\"article__standfirst\">In the age of social media, fears and rumours about outbreaks and epidemics can quickly spread out of control. How can health officials help contain the panic? By Mike Ives<\/h4>\n<aside class=\"article__aside\">\n<div class=\"article__aside__section article__share-buttons\" role=\"group\">\n<p>In the spring of 2014, Vietnam\u2019s state-controlled news media reported that dozens of children had died after turning up at hospitals in the capital, Hanoi, with rashes and high fevers. Doctors said the cause was a measles outbreak \u2013 the worst in Vietnamese history.<\/p>\n<p>Parents of victims rushed onto Facebook to share their grief and outrage. So did their friends and neighbours, who wanted to know how the outbreak was spreading, and whether it was even safe to take children to hospital. The authorities distributed information about the measles deaths via leaflets, loudspeaker bulletins and updates on the health ministry\u2019s website, recalls a nurse at a state-run hospital in Hanoi, who requested anonymity in order to speak frankly. \u201cBut there was so much information online that some people became panicked.\u201d<\/p>\n<p>Vietnam is a one-party state that has responded efficiently to many natural disasters and health emergencies. During a 2005 outbreak of avian flu, for example, the Vietnamese agriculture minister famously ate chicken on national television in an effort to calm public fears about widespread poultry infections. But when the 2014 measles scandal broke, millions of Vietnamese were using Facebook, compared to almost none just a few years earlier. And the government, which sporadically blocks the network, was unable to extinguish a Facebook-fuelled bush-fire of fear, anger and recrimination that swept the nation.<\/p>\n<h4>Reference:<\/h4>\n<ul>\n<li>An\u00a0<a href=\"http:\/\/journals.plos.org\/ploscompbiol\/article?id=10.1371\/journal.pcbi.1002616\">overview<\/a>\u00a0of \u2018digital epidemiology\u2019, an emerging scientific field.<\/li>\n<li>From the journal\u00a0<em>PLOS ONE<\/em>, an\u00a0<a href=\"http:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0023610\">assessment<\/a>\u00a0of the performance of Google Flu Trends in the USA during the H1N1 pandemic in 2009.<\/li>\n<li>A\u00a0<a href=\"http:\/\/malariajournal.biomedcentral.com\/articles\/10.1186\/1475-2875-12-390\">study<\/a>\u00a0of the use of Google search data to estimate malaria trends in Thailand, published\u00a0in the\u00a0<em>Malaria Journal<\/em>.<\/li>\n<li><a href=\"http:\/\/www.nature.com\/news\/when-google-got-flu-wrong-1.12413#\/\">\u2018When Google got flu wrong\u2019<\/a>, an article in published in\u00a0<em>Nature<\/em>.<\/li>\n<li><em>At the Epicentre: Hong Kong and the SARS outbreak<\/em>,\u00a0Christine Loh et al.\u2019s account of the epidemic of 2003.<\/li>\n<li>An\u00a0<a href=\"http:\/\/ojs.wpro.who.int\/ojs\/index.php\/wpsar\/article\/view\/362\/516\">assessment<\/a>\u00a0of South Korea\u2019s response to its 2015 MERS crisis.<\/li>\n<\/ul>\n<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p><iframe style=\"width: 100%; height: 750px; border: none;\" src=\"https:\/\/online.visual-paradigm.com\/share\/book\/going-viral-zuxcdytlp?enforceShowPromotionBar=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"featured_media":10536,"template":"","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Best infographic editor guide - Learn how to print out your great infographic designed with Visual Paradigm's online infographic maker."},"product_brand":[],"product_cat":[15,181],"product_tag":[],"class_list":{"0":"post-10523","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all","7":"product_cat-society","9":"first","10":"instock","11":"shipping-taxable","12":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Going viral - BooksOfAll Traditional Chinese<\/title>\n<meta name=\"description\" content=\"Best infographic editor guide - Learn how to print out your great infographic designed with Visual Paradigm&#039;s online infographic maker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booksofall.com\/tw\/going-viral\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going viral - 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