{"id":24383,"date":"2026-03-17T15:53:20","date_gmt":"2026-03-17T15:53:20","guid":{"rendered":"https:\/\/www.booksofall.com\/ru\/how-to-reduce-the-impact-of-fashion-toward-environment\/"},"modified":"2026-03-17T15:53:20","modified_gmt":"2026-03-17T15:53:20","slug":"how-to-reduce-the-impact-of-fashion-toward-environment","status":"publish","type":"post","link":"https:\/\/www.booksofall.com\/ru\/how-to-reduce-the-impact-of-fashion-toward-environment\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043c\u043e\u0434\u044b \u043d\u0430 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0443\u044e \u0441\u0440\u0435\u0434\u0443?"},"content":{"rendered":"<div style=\"text-align:center\"><img alt=\"How to reduce the impact of fashion on the environment?\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" decoding=\"async\" height=\"3493\" loading=\"lazy\" src=\"https:\/\/www.booksofall.com\/wp-content\/uploads\/2022\/08\/fashion-waste-02.jpg\" title=\"How to reduce the impact of fashion on the environment?\" width=\"4657\"\/><\/div>\n<p>\u041f\u043e\u0441\u043b\u0435 \u043d\u0435\u0444\u0442\u044f\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u0434\u043d\u0430\u044f \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0437\u0430\u0433\u0440\u044f\u0437\u043d\u0438\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u0438\u0440\u0435. \u041f\u043e \u043c\u0435\u0440\u0435 \u0440\u043e\u0441\u0442\u0430 \u043c\u043e\u0434\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0441\u0442\u0435\u0442 \u0438 \u0443\u0449\u0435\u0440\u0431 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0435\u0439 \u0441\u0440\u0435\u0434\u0435. \u041c\u043e\u0434\u043d\u0430\u044f \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043e\u043b\u0436\u043d\u0430 \u043d\u0435\u0441\u0442\u0438 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u0440\u0443\u043f\u043d\u044b\u043c \u0432\u043a\u043b\u0430\u0434\u0447\u0438\u043a\u043e\u043c \u0432 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u043c\u0430\u0442\u0430. \u041c\u0435\u043d\u0435\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0434\u0435\u0436\u0434\u044b \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043d\u043e\u0432\u043e\u0439 \u043e\u0434\u0435\u0436\u0434\u044b, \u043d\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e<a href=\"https:\/\/www.britannica.com\/science\/greenhouse-gas\" rel=\"noreferrer noopener\" target=\"_blank\"> \u043f\u0430\u0440\u043d\u0438\u043a\u043e\u0432\u044b\u0445 \u0433\u0430\u0437\u043e\u0432<\/a> \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c. \u0412\u043e\u0442 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0436\u0435\u0441\u0442\u043e\u043a\u0443\u044e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0448\u0435\u0433\u043e \u0440\u043e\u0441\u043a\u043e\u0448\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0440\u043e\u0432\u0430 \u043c\u043e\u0434\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438;<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img alt=\"\" class=\"wp-image-17298\" decoding=\"async\" height=\"548\" loading=\"lazy\" src=\"https:\/\/www.booksofall.com\/wp-content\/uploads\/2022\/08\/fashion-waste-03.jpg\" width=\"976\"\/><\/figure>\n<p class=\"has-medium-font-size\"><strong>\u0422\u0435\u043a\u0441\u0442\u0438\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u0445\u043e\u0434\u044b<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u041e\u0431\u0449\u0438\u0439 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044c\u043d\u044b\u0445 \u043e\u0442\u0445\u043e\u0434\u043e\u0432 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u0432 26 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0442\u043e\u043d\u043d. \u0420\u044b\u043d\u043e\u043a \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0432\u0435\u0449\u0435\u0439 \u0432\u0442\u043e\u0440\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u043c\u0435\u0435\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b; \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 \u043c\u043e\u0436\u0435\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c 60 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u044e\u0430\u043d\u0435\u0439.<\/li>\n<li>\u0412 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043e\u0434\u0435\u0436\u0434\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u043a\u043e\u043b\u043e 350 000 \u0442\u043e\u043d\u043d \u0437\u0435\u043c\u043b\u044f\u043d\u044b\u0445 \u043e\u0442\u0445\u043e\u0434\u043e\u0432 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044f, \u043e\u0446\u0435\u043d\u043e\u0447\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 140 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0444\u0443\u043d\u0442\u043e\u0432 \u0441\u0442\u0435\u0440\u043b\u0438\u043d\u0433\u043e\u0432.<\/li>\n<\/ul>\n<p class=\"has-medium-font-size\"><strong>\u041f\u0440\u0438\u0440\u043e\u0434\u043d\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u043e\u0433\u043e \u0431\u0430\u043d\u043a\u0430, \u043e\u043a\u0440\u0430\u0448\u0438\u0432\u0430\u043d\u0438\u0435 \u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044f \u0432\u043d\u043e\u0441\u044f\u0442 \u0432\u043a\u043b\u0430\u0434 \u0434\u043e 17\u201320 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u0432 \u043e\u0431\u0449\u0435\u0435 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0435 \u0437\u0430\u0433\u0440\u044f\u0437\u043d\u0435\u043d\u0438\u0435 \u0432\u043e\u0434\u044b.<\/li>\n<li>\u041f\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u043e\u0433\u043e \u0431\u0430\u043d\u043a\u0430, \u043e\u043a\u0440\u0430\u0448\u0438\u0432\u0430\u043d\u0438\u0435 \u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044f \u0432\u043d\u043e\u0441\u044f\u0442 \u0432\u043a\u043b\u0430\u0434 \u0434\u043e 17\u201320 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u0432 \u043e\u0431\u0449\u0435\u0435 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0435 \u0437\u0430\u0433\u0440\u044f\u0437\u043d\u0435\u043d\u0438\u0435 \u0432\u043e\u0434\u044b.<\/li>\n<\/ul>\n<p class=\"has-medium-font-size\"><strong>\u0425\u0438\u043c\u0438\u043a\u0430\u0442\u044b \u0438 \u0437\u0430\u0433\u0440\u044f\u0437\u043d\u0435\u043d\u0438\u0435<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u0422\u0430\u043a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Carbon_footprint\" rel=\"noreferrer noopener\" target=\"_blank\">\u0443\u0433\u043b\u0435\u0440\u043e\u0434\u043d\u044b\u0439 \u0441\u043b\u0435\u0434<\/a> \u043e\u0434\u043d\u043e\u0433\u043e \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0432 15 \u043a\u0433. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0443\u0433\u043b\u0435\u0440\u043e\u0434\u043d\u044b\u0439 \u0441\u043b\u0435\u0434 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0432 20 \u0440\u0430\u0437 \u0431\u043e\u043b\u044c\u0448\u0435 \u0435\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0435\u0441\u0430<\/li>\n<li>\u041e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043e\u043a\u043e\u043b\u043e 8000 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0438\u043d\u0442\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0445\u0438\u043c\u0438\u043a\u0430\u0442\u043e\u0432 \u0434\u043b\u044f \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0441\u044b\u0440\u044c\u044f \u0432 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044c, \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0432 \u043f\u0440\u0435\u0441\u043d\u043e\u0432\u043e\u0434\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b<\/li>\n<\/ul>\n<p class=\"has-large-font-size\">\u041a\u0430\u043a \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0443\u044e \u0441\u0440\u0435\u0434\u0443?<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><\/figure>\n<p class=\"has-medium-font-size\"><strong>\u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0445\u0435\u043c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u043e\u0439 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 (EPR)<\/strong><\/p>\n<p>\u041e\u0434\u043d\u0430<a href=\"https:\/\/www.oecd.org\/env\/tools-evaluation\/extendedproducerresponsibility.htm\" rel=\"noreferrer noopener\" target=\"_blank\">\u0441\u0445\u0435\u043c\u0430 EPR<\/a> \u2014 \u044d\u0442\u043e \u0440\u0435\u0433\u0443\u043b\u044f\u0442\u043e\u0440\u043d\u0430\u044f \u043c\u0435\u0440\u0430, \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0449\u0430\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043b\u0430\u0442\u044b, \u0447\u0442\u043e\u0431\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u043b\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0438\u0445 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430. \u041d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u044d\u0442\u043e\u0442 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u043b\u0441\u044f \u043a \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0435 \u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0435. \u0412 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u043d\u0435\u0434\u0435\u043b\u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e EPR \u0441\u0442\u0430\u043d\u0435\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u043f\u0440\u0430\u0432\u043e\u0432\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u043c \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0435\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0415\u0421 \u043f\u043e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c\u0443 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044e.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u043b\u0430\u0442\u0435\u0436\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c<\/strong><br \/>\u041f\u043b\u0430\u0442\u0435\u0436\u0438 \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u044b \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438. \u0420\u0435\u0433\u0443\u043b\u044f\u0442\u043e\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a, \u0438\u0437\u043c\u0435\u043d\u044f\u044f \u043f\u043b\u0430\u0442\u0443 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043f\u0440\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0430.<\/li>\n<li><strong>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u0438 \u043e\u0442\u0445\u043e\u0434\u043e\u0432<\/strong><br \/>\u0426\u0435\u043b\u0438 \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043a \u0434\u043e\u043b\u044f \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u0438 \u043e\u0442\u0445\u043e\u0434\u043e\u0432.<\/li>\n<li><strong>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u0437\u0430\u043c\u043a\u043d\u0443\u0442\u044b\u0439 \u0446\u0438\u043a\u043b \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u0430 \u043d\u0435 \u043f\u043e\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0438<\/strong><br \/>\u0417\u0430\u043c\u043a\u043d\u0443\u0442\u044b\u0439 \u0446\u0438\u043a\u043b \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043e\u0434\u0435\u0436\u0434\u044b \u0432 \u043e\u0434\u0435\u0436\u0434\u0443) \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043d\u0438\u043c \u0446\u0435\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u0440\u0443\u0433\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0432 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0446\u0435\u043b\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e\u044d\u0442\u0430\u043f\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0434\u043e\u043b\u044e, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u0443\u044e \u043d\u0430 \u0437\u0430\u043c\u043a\u043d\u0443\u0442\u044b\u0439 \u0446\u0438\u043a\u043b \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0438.<\/li>\n<\/ul>\n<p class=\"has-medium-font-size\"><strong>\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0434\u044b<\/strong><\/p>\n<p>\u0421\u043f\u043e\u043a\u043e\u0439\u043d\u044b\u0439 \u041e\u0442\u043e \u0444\u043e\u043d \u0411\u0443\u0448, \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u0428\u043a\u043e\u043b\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u041f\u0430\u0440\u0441\u043e\u043d\u0441\u0430 \u0432 \u041d\u044c\u044e-\u0419\u043e\u0440\u043a\u0435, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u044f\u0440\u044b\u043c \u043a\u0440\u0438\u0442\u0438\u043a\u043e\u043c \u043c\u043e\u0434\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043d\u043e \u0432\u0438\u0434\u0438\u0442 \u0432 \u0444\u0438\u0433\u0443\u0440\u0435 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439. \u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u043c\u0435\u043d\u044f\u044f<a href=\"https:\/\/www.emotiv.com\/glossary\/consumer-psychology\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u043f\u0441\u0438\u0445\u0438\u043a\u0443<\/a>, \u043c\u0438\u0441\u0442\u0435\u0440 \u0444\u043e\u043d \u0411\u0443\u0448 \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043d\u0430\u0448\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u043e\u0434\u0435\u0436\u0434\u0435 \u0438 \u043a \u0435\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443.<\/p>\n<p><em><span class=\"bwgb-highlight\" style=\"color: #17a2b8;\">\u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438. \u041f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0432\u0441\u0435 \u043d\u043e\u0432\u044b\u0445 \u0438 \u043d\u043e\u0432\u044b\u0445 \u0438\u0437\u0434\u0435\u043b\u0438\u0439. \u0427\u0442\u043e\u0431\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u043e\u0442\u043e\u043a, \u043c\u044b \u0434\u0430\u0436\u0435 \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u043e\u0442 \u0441\u0435\u0437\u043e\u043d\u043e\u0432. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u043c\u043e\u0434\u0435\u043b\u0438, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043e\u0434\u0435\u0436\u0434\u044b \u043d\u0435 \u043d\u0430\u043d\u043e\u0441\u0438\u0442 \u0432\u0440\u0435\u0434\u0430 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0435\u0439 \u0441\u0440\u0435\u0434\u0435<strong>\u201c<\/strong><\/span><\/em><\/p>\n<p class=\"has-medium-font-size\"><strong>\u041e\u0442\u043e\u0439\u0434\u0438\u0442\u0435 \u043e\u0442 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043e\u0434\u0435\u0436\u0434\u044b \u043d\u0430 \u0438\u0441\u043a\u043e\u043f\u0430\u0435\u043c\u043e\u043c \u0442\u043e\u043f\u043b\u0438\u0432\u0435<\/strong><\/p>\n<p>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u044f\u0442 \u043c\u043e\u0434\u043d\u0443\u044e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044e \u043f\u043e \u0431\u043e\u043b\u0435\u0435 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