{"id":8294,"date":"2022-06-10T03:26:38","date_gmt":"2022-06-10T03:26:38","guid":{"rendered":"https:\/\/www.booksofall.com\/pl\/?post_type=product&#038;p=8294"},"modified":"2022-06-10T03:26:38","modified_gmt":"2022-06-10T03:26:38","slug":"skin-lightening-the-dangerous-obsession-thats-worth-billions","status":"publish","type":"product","link":"https:\/\/www.booksofall.com\/pl\/skin-lightening-the-dangerous-obsession-thats-worth-billions\/","title":{"rendered":"Skin lightening: the dangerous obsession that\u2019s worth billions"},"content":{"rendered":"<h4 id=\"standfirst\" class=\"article__standfirst\">Millions of people across the world want to make their skin lighter \u2013 but the treatments they use can be dangerous. Mary-Rose Abraham meets beauticians, dermatologists and their clients to walk the line between aesthetic choice and racial prejudice.<\/h4>\n<aside class=\"article__aside\">\n<div class=\"article__aside__section article__share-buttons\" role=\"group\">\n<p>It starts when children are young. The moment a child is born, relatives start comparing siblings\u2019 skin colour. It starts in your own family. But people don\u2019t want to talk about it openly.\u201d<\/p>\n<p>Kavitha Emmanuel is the founder of Women of Worth, an Indian NGO that is standing up to an ingrained bias toward lighter skin. The Dark is Beautiful campaign, launched in 2009, is not \u201canti-white,\u201d she explains, but about inclusivity \u2013 beauty beyond colour. It carries celebrity endorsement, most notably the Bollywood actor Nandita Das. A blog provides a forum for people to share their personal stories of skin colour bias. And the campaign runs media literacy workshops and advocacy programmes in schools to convey messages of self-esteem and self-worth to young children. This is to counteract what Emmanuel says she has seen even in school textbooks, where a picture of a fair-skinned girl is labelled \u201cbeautiful\u201d and a darker one \u201cugly\u201d.<\/p>\n<p>\u201cSome children are really shocked that this is something that has affected them so intensely. Some are in tears,\u201d Emmanuel says.<\/p>\n<p>The perfect life from perfect skin, a life that\u2019s only bestowed upon those of the right shade \u2013 that\u2019s the message, the attitude, the mindset that\u2019s being passed down. It\u2019s spawned a multibillion-dollar industry encompassing not just cosmetic creams but invasive procedures such as skin bleaching, chemical peels, laser treatments, steroid cocktails, \u201cwhitening\u201d pills and intravenous injections \u2013 all with varying effectiveness and health risks. It\u2019s more than a bias, it\u2019s a cultural obsession, and one that\u2019s becoming dangerous.<\/p>\n<h4>Reference:<\/h4>\n<ul>\n<li><a href=\"https:\/\/theconversation.com\/bleached-girls-india-and-its-love-for-light-skin-80655\">An insightful piece<\/a>\u00a0by two academics on India and the culture of lighter skin.<\/li>\n<li><a href=\"https:\/\/qz.com\/956693\/a-bollywood-actor-hilariously-rips-his-peers-to-shreds-for-endorsing-skin-whitening-creams\/\">A Quartz news report<\/a>\u00a0on actor Abhay Deol\u2019s Facebook posts calling out skin lightening.<\/li>\n<li><a href=\"https:\/\/qz.com\/962246\/fair-and-handsome-beauty-companies-are-obsessed-with-turning-indian-men-white\/\">Quartz coverage<\/a>\u00a0of the skin-lightening industry and targeting male customers.<\/li>\n<li><a href=\"https:\/\/tonic.vice.com\/en_us\/article\/8xqzek\/counterfeit-skin-whitening-creams-are-ruining-peoples-faces?utm_source=tonicfbus\">A Tonic news report<\/a>\u00a0on the growing dangers of counterfeit skin-whitening creams.<\/li>\n<li><a href=\"http:\/\/indiatoday.intoday.in\/story\/health-ministry-fairness-creams-business-regulation-doctors-precription\/1\/740097.html\">An India Today article<\/a>\u00a0on the dermatologists\u2019 association\u2019s\u00a0campaign against steroid cream misuse.<\/li>\n<li><a href=\"https:\/\/nytimes.com\/2017\/08\/28\/health\/skin-lightening-glutathione-bleaching.html\">A\u00a0<em>New York Times<\/em>\u00a0piece<\/a>\u00a0on the growing market for glutathione for skin lightening.<\/li>\n<li><a href=\"http:\/\/www.motherjones.com\/politics\/2011\/04\/skin-lightening-hydroquinone\/\">A 2011\u00a0<em>Mother Jones<\/em>\u00a0news article<\/a>\u00a0on skin lightening that discusses hydroquinone and mercury.<\/li>\n<\/ul>\n<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p><iframe style=\"width: 100%; height: 750px; border: none;\" src=\"https:\/\/online.visual-paradigm.com\/share\/book\/skin-lightening-the-dangerous-obsession-thats-worth-billions-zdskm2mtc?enforceShowPromotionBar=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"featured_media":8304,"template":"","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Design flipbooks online. Keep the book content up-to-date with the instant update tool. Try Visual Paradigm Online, the free flipbook maker."},"product_brand":[],"product_cat":[15,176],"product_tag":[],"class_list":{"0":"post-8294","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all","7":"product_cat-style-fashion","9":"first","10":"instock","11":"shipping-taxable","12":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skin lightening: the dangerous obsession that\u2019s worth billions - BooksOfAll Polish<\/title>\n<meta name=\"description\" content=\"Design flipbooks online. Keep the book content up-to-date with the instant update tool. 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