{"id":9313,"date":"2022-06-15T06:42:21","date_gmt":"2022-06-15T06:42:21","guid":{"rendered":"https:\/\/www.booksofall.com\/in\/?post_type=product&#038;p=9313"},"modified":"2022-06-15T06:42:21","modified_gmt":"2022-06-15T06:42:21","slug":"empathy-map-say-think-feel","status":"publish","type":"product","link":"https:\/\/www.booksofall.com\/in\/empathy-map-say-think-feel\/","title":{"rendered":"Empathy Map Say &#8211; Think &#8211; Feel"},"content":{"rendered":"<h3>Empathy Map: Say &#8211; Think &#8211; Feel<\/h3>\n<p>2-3 minutes<\/p>\n<p>An empathy map, originally created by Dave Gray, is a collaborative tool team can use to gain a deeper insight into their customers. It gains popularity in the agile community for understanding the context, psychological and emotional needs of customers.<\/p>\n<p>Much like a user persona, an empathy map can represent a group of users, such as a customer segment that helps us to make better product design-oriented decisions by prioritizing the user\u2019s needs. It is widely used as the foundation of the UX process and hints on what further steps are needed in UX research to create the full-fledged user-persona.<\/p>\n<h3>What is a Say \u2013 Think \u2013 Feel \u2013 Do Model?<\/h3>\n<p>If you\u2019ve never come across an empathy map before, they provide in-depth context about what a user is saying, thinking, feeling and doing whilst accessing a service, while means that an empathy map (Say \u2013 Think \u2013 Do \u2013 Feel model) is split into 4 quadrants, with the user or persona in the middle as shown in the following figure:<\/p>\n<ul>\n<li><strong>Says<\/strong> \u2013 It generally highlights the problem set and focuses upon what exactly a user is looking for.<\/li>\n<li><strong>Thinks<\/strong> \u2013 \u201cIt concludes what the user is thinking all the time while performing different actions in their journey.<\/li>\n<li><strong>Does<\/strong> \u2013 It is used to jot down the observed user behavior while they were performing a set of different actions.<\/li>\n<li><strong>Feels<\/strong> \u2013 It collects the general human emotions like frustration or delight whichsoever is experienced by the interviewee.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><iframe frameborder=\"0\" allowtransparency=\"true\" allowFullscreen=\"true\" style=\"width: 100%; height: 700px; border: none;\" src=\"https:\/\/online.visual-paradigm.com\/share\/book\/empathy-map-say-think---feel-zl3aumvsr?enforceShowPromotionBar=true\"><\/iframe><\/p>\n","protected":false},"featured_media":9322,"template":"","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"An empathy map, originally created by Dave Gray, is a collaborative tool team can use to gain a deeper insight into their customers. It gains popularity in the agile community for understanding the context, psychological and emotional needs of customers."},"product_brand":[],"product_cat":[15,182],"product_tag":[],"class_list":{"0":"post-9313","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all","7":"product_cat-computer-science","9":"first","10":"instock","11":"shipping-taxable","12":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empathy Map Say - Think - Feel - BooksOffAll Indian<\/title>\n<meta name=\"description\" content=\"An empathy map, originally created by Dave Gray, is a collaborative tool team can use to gain a deeper insight into their customers. 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