{"id":7412,"date":"2022-06-06T06:43:57","date_gmt":"2022-06-06T06:43:57","guid":{"rendered":"https:\/\/www.booksofall.com\/id\/?post_type=product&p=7412"},"modified":"2022-06-06T06:46:15","modified_gmt":"2022-06-06T06:46:15","slug":"marketing","status":"publish","type":"product","link":"https:\/\/www.booksofall.com\/id\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association. \u00a0<\/a>Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.<\/p>\n

With this definition, it is important to realize that the customer can be an individual user, a company, or several people who contribute to the purchasing decision. The product can be a hard good, a service, or even an idea \u2013 anything that would provide some value to the person who provides an exchange. An exchange is most often thought of as money, but could also be a donation of time or effort, or even a specific action. A producer is often a company, but could be an individual or non-profit organization.<\/p>\n

Classical marketing is often described in terms of the four \u201cP\u2019s, which are:<\/p>\n