{"id":24488,"date":"2026-04-14T10:32:33","date_gmt":"2026-04-14T10:32:33","guid":{"rendered":"https:\/\/www.booksofall.com\/cn\/five-forces-model-simplified-strategic-analysis\/"},"modified":"2026-04-14T10:32:33","modified_gmt":"2026-04-14T10:32:33","slug":"five-forces-model-simplified-strategic-analysis","status":"publish","type":"post","link":"https:\/\/www.booksofall.com\/cn\/five-forces-model-simplified-strategic-analysis\/","title":{"rendered":"\u4e94\u529b\u6a21\u578b\u7b80\u5316\u7248\uff1a\u4e00\u9875\u6982\u89c8"},"content":{"rendered":"<p>\u7406\u89e3\u7ade\u4e89\u683c\u5c40\u662f\u5236\u5b9a\u53ef\u6301\u7eed\u5546\u4e1a\u6218\u7565\u7684\u57fa\u7840\u3002\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u63d0\u4f9b\u4e86\u4e00\u79cd\u7cfb\u7edf\u5316\u7684\u65b9\u6cd5\uff0c\u7528\u4e8e\u5206\u6790\u884c\u4e1a\u76c8\u5229\u80fd\u529b\u548c\u7ade\u4e89\u6fc0\u70c8\u7a0b\u5ea6\u3002\u8be5\u6a21\u578b\u7531\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u4e8e1979\u5e74\u63d0\u51fa\uff0c\u81f3\u4eca\u4ecd\u662f\u6218\u7565\u7ba1\u7406\u7684\u6838\u5fc3\u5de5\u5177\u3002\u5b83\u4f7f\u7ec4\u7ec7\u80fd\u591f\u8bc6\u522b\u7ade\u4e89\u538b\u529b\u7684\u6765\u6e90\uff0c\u5e76\u5728\u6295\u5165\u8d44\u6e90\u524d\u8bc4\u4f30\u5e02\u573a\u7684\u5438\u5f15\u529b\u3002<\/p>\n<p>\u672c\u6307\u5357\u5c06\u4e94\u529b\u6a21\u578b\u5206\u89e3\u4e3a\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u3002\u5b83\u6db5\u76d6\u4e86\u6bcf\u4e00\u80a1\u529b\u91cf\u7684\u8fd0\u4f5c\u673a\u5236\u3001\u5982\u4f55\u6536\u96c6\u6570\u636e\uff0c\u4ee5\u53ca\u5982\u4f55\u89e3\u8bfb\u7ed3\u679c\u4ee5\u652f\u6301\u6218\u7565\u89c4\u5212\u3002\u8fd9\u91cc\u6ca1\u6709\u8f6f\u4ef6\u63a8\u8350\uff0c\u4e5f\u6ca1\u6709\u5938\u5927\u5ba3\u4f20\u3002\u53ea\u6709\u6e05\u6670\u3001\u6743\u5a01\u7684\u5206\u6790\uff0c\u65e8\u5728\u5e2e\u52a9\u51b3\u7b56\u8005\u5e94\u5bf9\u590d\u6742\u7684\u5e02\u573a\u52a8\u6001\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic of Porter's Five Forces Model showing competitive analysis framework: Threat of New Entrants, Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of Substitute Products, and Rivalry Among Existing Competitors, with icons, key questions, and power indicators in thick-outline sketch style for strategic business planning\" decoding=\"async\" src=\"https:\/\/www.booksofall.com\/wp-content\/uploads\/2026\/04\/porters-five-forces-model-infographic-hand-drawn-illustration.jpg\"\/><\/figure>\n<\/div>\n<h2>\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u6846\u67b6\u81f3\u5173\u91cd\u8981 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\ud83d\uded2<\/h3>\n<p>\u4e70\u65b9\uff08\u5ba2\u6237\uff09\u53ef\u4ee5\u538b\u4f4e\u4ef7\u683c\u6216\u8981\u6c42\u66f4\u9ad8\u7684\u8d28\u91cf\u3002\u8fd9\u4e00\u529b\u91cf\u662f\u4f9b\u5e94\u5546\u6743\u529b\u7684\u955c\u50cf\u3002\u5b83\u5173\u6ce8\u7684\u662f\u5ba2\u6237\u5f71\u54cd\u884c\u4e1a\u7684\u80fd\u529b\u3002<\/p>\n<p>\u5f53\u4ee5\u4e0b\u60c5\u51b5\u53d1\u751f\u65f6\uff0c\u4e70\u65b9\u8bae\u4ef7\u80fd\u529b\u589e\u5f3a\uff1a<\/p>\n<ul>\n<li><strong>\u91c7\u8d2d\u91cf\uff1a<\/strong>\u4e70\u65b9\u7684\u91c7\u8d2d\u91cf\u76f8\u5bf9\u4e8e\u5356\u65b9\u7684\u603b\u9500\u552e\u989d\u8f83\u5927\u3002<\/li>\n<li><strong>\u4ea7\u54c1\u6807\u51c6\u5316\uff1a<\/strong>\u4ea7\u54c1\u65e0\u5dee\u5f02\u5316\uff0c\u4f7f\u4e70\u65b9\u5bb9\u6613\u8f6c\u6362\u3002<\/li>\n<li><strong>\u4ef7\u683c\u654f\u611f\u6027\uff1a<\/strong>\u8be5\u4ea7\u54c1\u5bf9\u4e70\u65b9\u800c\u8a00\u662f\u91cd\u5927\u6210\u672c\uff0c\u4f7f\u5176\u5bf9\u4ef7\u683c\u53d8\u52a8\u975e\u5e38\u654f\u611f\u3002<\/li>\n<li><strong>\u540e\u5411\u4e00\u4f53\u5316\u5a01\u80c1\uff1a<\/strong>\u4e70\u65b9\u662f\u5426\u6709\u53ef\u80fd\u81ea\u884c\u751f\u4ea7\u8be5\u4ea7\u54c1\uff1f<\/li>\n<li><strong>\u4fe1\u606f\u53ef\u83b7\u5f97\u6027\uff1a<\/strong>\u4e70\u65b9\u662f\u5426\u786e\u5207\u77e5\u9053\u5e02\u573a\u4ef7\u683c\u4ee5\u53ca\u6709\u54ea\u4e9b\u66ff\u4ee3\u54c1\uff1f<\/li>\n<\/ul>\n<p>\u5982\u679c\u4f60\u7684\u5ba2\u6237\u662f\u5927\u578b\u4f01\u4e1a\u6216\u653f\u5e9c\u673a\u6784\uff0c\u4ed6\u4eec\u901a\u5e38\u5177\u6709\u663e\u8457\u7684\u8bae\u4ef7\u80fd\u529b\u3002\u5982\u679c\u4f60\u5411\u5206\u6563\u5e02\u573a\u4e2d\u7684\u4e2a\u4eba\u6d88\u8d39\u8005\u9500\u552e\uff0c\u4f60\u7684\u8bae\u4ef7\u80fd\u529b\u901a\u5e38\u66f4\u9ad8\u3002<\/p>\n<h3>4. \u66ff\u4ee3\u54c1\u5a01\u80c1 \ud83d\udd04<\/h3>\n<p>\u8fd9\u4e00\u529b\u91cf\u5173\u6ce8\u7684\u662f\u6765\u81ea\u4f60\u884c\u4e1a\u5916\u90e8\u3001\u89e3\u51b3\u540c\u6837\u95ee\u9898\u7684\u4ea7\u54c1\u3002\u66ff\u4ee3\u54c1\u9650\u5236\u4e86\u4f60\u80fd\u6536\u53d6\u7684\u4ef7\u683c\u3002\u5982\u679c\u66ff\u4ee3\u54c1\u66f4\u4fbf\u5b9c\u6216\u66f4\u597d\uff0c\u5ba2\u6237\u5c31\u4f1a\u79bb\u5f00\u3002<\/p>\n<p>\u66ff\u4ee3\u7684\u4f8b\u5b50\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u529f\u80fd\u66ff\u4ee3\u54c1\uff1a<\/strong>\u89c6\u9891\u4f1a\u8bae\u8f6f\u4ef6\u66ff\u4ee3\u5546\u52a1\u51fa\u884c\u3002<\/li>\n<li><strong>\u6280\u672f\u66ff\u4ee3\u54c1\uff1a<\/strong>\u6d41\u5a92\u4f53\u670d\u52a1\u6b63\u5728\u53d6\u4ee3\u6709\u7ebf\u7535\u89c6\u3002<\/li>\n<li><strong>\u884c\u4e3a\u66ff\u4ee3\u54c1\uff1a<\/strong>\u5bb6\u5ead\u70f9\u996a\u6b63\u5728\u53d6\u4ee3\u5916\u51fa\u5c31\u9910\u3002<\/li>\n<\/ul>\n<p>\u5f53\u4ee5\u4e0b\u60c5\u51b5\u51fa\u73b0\u65f6\uff0c\u5a01\u80c1\u8f83\u9ad8\uff1a<\/p>\n<ul>\n<li>\u66ff\u4ee3\u54c1\u7684\u6027\u80fd\u4ef7\u683c\u6bd4\u5177\u6709\u4f18\u52bf\u3002<\/li>\n<li>\u5ba2\u6237\u8f6c\u6362\u6210\u672c\u8f83\u4f4e\u3002<\/li>\n<li>\u5ba2\u6237\u5bf9\u539f\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u8f83\u4f4e\u3002<\/li>\n<li>\u66ff\u4ee3\u54c1\u884c\u4e1a\u6b63\u5728\u8fc5\u901f\u589e\u957f\u3002<\/li>\n<\/ul>\n<p>\u4e0d\u8981\u53ea\u5173\u6ce8\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u3002\u8981\u5173\u6ce8\u4f60\u7684\u5ba2\u6237\u4e3a\u89e3\u51b3\u6839\u672c\u9700\u6c42\u6240\u91c7\u53d6\u7684\u884c\u52a8\u3002\u5982\u679c\u4ed6\u4eec\u80fd\u7528\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6cd5\u6ee1\u8db3\u8fd9\u4e00\u9700\u6c42\uff0c\u90a3\u5c31\u662f\u4e00\u79cd\u66ff\u4ee3\u5a01\u80c1\u3002<\/p>\n<h3>5. \u73b0\u6709\u7ade\u4e89\u8005\u4e4b\u95f4\u7684\u7ade\u4e89 \ud83e\udd4a<\/h3>\n<p>\u8fd9\u662f\u6700\u663e\u800c\u6613\u89c1\u7684\u529b\u91cf\u3002\u5b83\u63cf\u8ff0\u4e86\u73b0\u6709\u53c2\u4e0e\u8005\u4e4b\u95f4\u7ade\u4e89\u7684\u6fc0\u70c8\u7a0b\u5ea6\u3002\u6fc0\u70c8\u7684\u7ade\u4e89\u4f1a\u5bfc\u81f4\u4ef7\u683c\u6218\u3001\u5e7f\u544a\u6218\u548c\u4ea7\u54c1\u53d1\u5e03\u3002<\/p>\n<p>\u5f53\u4ee5\u4e0b\u60c5\u51b5\u51fa\u73b0\u65f6\uff0c\u7ade\u4e89\u4f1a\u52a0\u5267\uff1a<\/p>\n<ul>\n<li><strong>\u7ade\u4e89\u8005\u6570\u91cf\uff1a<\/strong>\u5b58\u5728\u8bb8\u591a\u89c4\u6a21\u548c\u5b9e\u529b\u76f8\u4f3c\u7684\u4f01\u4e1a\u3002<\/li>\n<li><strong>\u884c\u4e1a\u589e\u957f\uff1a<\/strong>\u5e02\u573a\u505c\u6ede\u6216\u840e\u7f29\uff0c\u56e0\u6b64\u4e89\u593a\u5e02\u573a\u4efd\u989d\u53d8\u5f97\u6fc0\u70c8\u3002<\/li>\n<li><strong>\u56fa\u5b9a\u6210\u672c\uff1a<\/strong>\u9ad8\u989d\u7684\u56fa\u5b9a\u6210\u672c\u4f1a\u5e26\u6765\u586b\u6ee1\u4ea7\u80fd\u7684\u538b\u529b\uff0c\u901a\u5e38\u5bfc\u81f4\u964d\u4ef7\u3002<\/li>\n<li><strong>\u7f3a\u4e4f\u5dee\u5f02\u5316\uff1a<\/strong>\u4ea7\u54c1\u770b\u8d77\u6765\u5927\u540c\u5c0f\u5f02\uff0c\u8feb\u4f7f\u7ade\u4e89\u4ec5\u9650\u4e8e\u4ef7\u683c\u5c42\u9762\u3002<\/li>\n<li><strong>\u9000\u51fa\u58c1\u5792\uff1a<\/strong>\u9000\u51fa\u884c\u4e1a\u5f88\u56f0\u96be\uff0c\u56e0\u6b64\u5373\u4f7f\u76c8\u5229\u80fd\u529b\u4f4e\uff0c\u4f01\u4e1a\u4ecd\u4f1a\u7559\u4e0b\u5e76\u7ee7\u7eed\u7ade\u4e89\u3002<\/li>\n<\/ul>\n<p>\u5f53\u7ade\u4e89\u6fc0\u70c8\u65f6\uff0c\u884c\u4e1a\u5229\u6da6\u5f80\u5f80\u8f83\u4f4e\u3002\u5f53\u7ade\u4e89\u8f83\u5f31\u65f6\uff0c\u5229\u6da6\u901a\u5e38\u8f83\u9ad8\u3002\u76ee\u6807\u662f\u627e\u5230\u4e00\u4e2a\u53d7\u8fd9\u4e9b\u7ade\u4e89\u538b\u529b\u5f71\u54cd\u8f83\u5c0f\u7684\u4f4d\u7f6e\u3002<\/p>\n<h2>\u7ade\u4e89\u529b\u91cf\u603b\u7ed3 \ud83d\udccb<\/h2>\n<p>\u4e0b\u8868\u603b\u7ed3\u4e86\u6bcf\u79cd\u529b\u91cf\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\u3002\u5728\u5206\u6790\u8fc7\u7a0b\u4e2d\u53ef\u5c06\u5176\u4f5c\u4e3a\u68c0\u67e5\u6e05\u5355\u4f7f\u7528\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u529b\u91cf<\/th>\n<th>\u5173\u952e\u95ee\u9898<\/th>\n<th>\u9ad8\u5f71\u54cd\u529b\u6307\u6807<\/th>\n<th>\u4f4e\u5f71\u54cd\u529b\u6307\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u65b0\u8fdb\u5165\u8005<\/strong><\/td>\n<td>\u8fdb\u5165\u6709\u591a\u96be\uff1f<\/td>\n<td>\u4f4e\u8fdb\u5165\u58c1\u5792\uff0c\u4f4e\u8d44\u672c\u9700\u6c42<\/td>\n<td>\u9ad8\u8fdb\u5165\u58c1\u5792\uff0c\u9ad8\u76d1\u7ba1<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f9b\u5e94\u5546<\/strong><\/td>\n<td>\u66f4\u6362\u4ed6\u4eec\u6709\u591a\u96be\uff1f<\/td>\n<td>\u4f9b\u5e94\u5546\u5c11\uff0c\u8f93\u5165\u72ec\u7279<\/td>\n<td>\u4f9b\u5e94\u5546\u591a\uff0c\u8f93\u5165\u5546\u54c1\u5316<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e70\u5bb6<\/strong><\/td>\n<td>\u5931\u53bb\u4ed6\u4eec\u6709\u591a\u96be\uff1f<\/td>\n<td>\u4e70\u5bb6\u5c11\uff0c\u9500\u91cf\u9ad8<\/td>\n<td>\u4e70\u5bb6\u591a\uff0c\u9500\u91cf\u4f4e<\/td>\n<\/tr>\n<tr>\n<td><strong>\u66ff\u4ee3\u54c1<\/strong><\/td>\n<td>\u8fd8\u6709\u4ec0\u4e48\u80fd\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff1f<\/td>\n<td>\u4f4e\u6210\u672c\uff0c\u9ad8\u6027\u80fd<\/td>\n<td>\u9ad8\u6210\u672c\uff0c\u6027\u80fd\u8f83\u4f4e<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7ade\u4e89<\/strong><\/td>\n<td>\u4ed6\u4eec\u7684\u7ade\u4e89\u6709\u591a\u6fc0\u70c8\uff1f<\/td>\n<td>\u589e\u957f\u505c\u6ede\uff0c\u9ad8\u5ea6\u5dee\u5f02\u5316<\/td>\n<td>\u5feb\u901f\u589e\u957f\uff0c\u660e\u663e\u5dee\u5f02\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u9010\u6b65\u8fdb\u884c\u5206\u6790 \ud83d\udee0\ufe0f<\/h2>\n<p>\u5e94\u7528\u8be5\u6a21\u578b\u9700\u8981\u7cfb\u7edf\u5316\u7684\u65b9\u6cd5\u3002\u4ec5\u9760\u731c\u6d4b\u662f\u4e0d\u591f\u7684\u3002\u4f60\u9700\u8981\u6570\u636e\u548c\u8bc1\u636e\u3002\u9075\u5faa\u4ee5\u4e0b\u6b65\u9aa4\u4ee5\u786e\u4fdd\u5206\u6790\u7684\u7a33\u5065\u6027\u3002<\/p>\n<h3>\u6b65\u9aa41\uff1a\u5b9a\u4e49\u884c\u4e1a\u8303\u56f4<\/h3>\n<p>\u5728\u5206\u6790\u4e4b\u524d\uff0c\u660e\u786e\u884c\u4e1a\u7684\u6784\u6210\u3002\u662f\u6574\u4e2a\u6c7d\u8f66\u5de5\u4e1a\uff0c\u8fd8\u662f\u4ec5\u9650\u4e8e\u7535\u52a8\u6c7d\u8f66\uff1f\u662f\u5496\u5561\u9986\uff0c\u8fd8\u662f\u7279\u6307\u9ad8\u7aef\u610f\u5f0f\u6d53\u7f29\u5496\u5561\u9986\uff1f\u8303\u56f4\u8fc7\u5bbd\u4f1a\u524a\u5f31\u5206\u6790\u6548\u679c\uff0c\u8303\u56f4\u8fc7\u7a84\u5219\u4f7f\u5176\u66f4\u5177\u53ef\u64cd\u4f5c\u6027\u3002<\/p>\n<h3>\u6b65\u9aa42\uff1a\u6536\u96c6\u6570\u636e<\/h3>\n<p>\u4ece\u516c\u5f00\u8bb0\u5f55\u3001\u8d22\u52a1\u62a5\u544a\u3001\u5ba2\u6237\u8bbf\u8c08\u548c\u4f9b\u5e94\u5546\u4ea4\u6d41\u4e2d\u6536\u96c6\u4fe1\u606f\u3002\u5bfb\u627e\uff1a<\/p>\n<ul>\n<li>\u5e02\u573a\u96c6\u4e2d\u5ea6\u6bd4\u7387\u3002<\/li>\n<li>\u8fdb\u5165\u58c1\u5792\u7edf\u8ba1\u6570\u636e\u3002<\/li>\n<li>\u5ba2\u6237\u6ee1\u610f\u5ea6\u8d8b\u52bf\u3002<\/li>\n<li>\u4f9b\u5e94\u5546\u4ef7\u683c\u8d8b\u52bf\u3002<\/li>\n<li>\u66ff\u4ee3\u54c1\u7684\u91c7\u7528\u7387\u3002<\/li>\n<\/ul>\n<h3>\u6b65\u9aa43\uff1a\u8bc4\u4f30\u6bcf\u4e00\u80a1\u529b\u91cf<\/h3>\n<p>\u5c06\u6bcf\u4e00\u80a1\u529b\u91cf\u8bc4\u4e3a\u4f4e\u3001\u4e2d\u6216\u9ad8\u3002\u8981\u5177\u4f53\u8bf4\u660e\u539f\u56e0\u3002\u4f8b\u5982\uff0c\u4e0d\u8981\u53ea\u8bf4\u201c\u4f9b\u5e94\u5546\u7684\u6743\u529b\u5f88\u9ad8\u201d\uff0c\u800c\u5e94\u8bf4\u201c\u4f9b\u5e94\u5546\u7684\u6743\u529b\u5f88\u9ad8\uff0c\u56e0\u4e3a\u6838\u5fc3\u90e8\u4ef6\u53ea\u6709\u4e09\u5bb6\u8ba4\u8bc1\u4f9b\u5e94\u5546\u201d\u3002<\/p>\n<h3>\u6b65\u9aa44\uff1a\u8bc6\u522b\u6218\u7565\u542b\u4e49<\/h3>\n<p>\u5c06\u8bc4\u5206\u8f6c\u5316\u4e3a\u5b9e\u9645\u884c\u52a8\u3002\u5982\u679c\u8fdb\u5165\u5a01\u80c1\u8f83\u4f4e\uff0c\u5c31\u6295\u8d44\u6269\u5927\u89c4\u6a21\uff1b\u5982\u679c\u4f9b\u5e94\u5546\u6743\u529b\u8f83\u9ad8\uff0c\u5c31\u5bfb\u627e\u66ff\u4ee3\u6765\u6e90\u6216\u5411\u540e\u6574\u5408\uff1b\u5982\u679c\u7ade\u4e89\u6fc0\u70c8\uff0c\u5c31\u4e13\u6ce8\u4e8e\u5dee\u5f02\u5316\u800c\u975e\u4ef7\u683c\u3002<\/p>\n<h3>\u6b65\u9aa45\uff1a\u76d1\u63a7\u53d8\u5316<\/h3>\n<p>\u8fd9\u4e9b\u529b\u91cf\u5e76\u975e\u4e00\u6210\u4e0d\u53d8\u3002\u6280\u672f\u4f1a\u6539\u53d8\u58c1\u5792\uff0c\u6cd5\u89c4\u4f1a\u53d8\u52a8\uff0c\u5ba2\u6237\u504f\u597d\u4e5f\u4f1a\u6f14\u53d8\u3002\u8981\u5b9a\u671f\u56de\u987e\u5206\u6790\u3002\u4e94\u5e74\u524d\u7684\u9759\u6001\u5feb\u7167\u5f88\u53ef\u80fd\u4eca\u5929\u5df2\u7ecf\u8fc7\u65f6\u3002<\/p>\n<h2>\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9677\u9631 \u26a0\ufe0f<\/h2>\n<p>\u5373\u4f7f\u662f\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6218\u7565\u5bb6\u5728\u4f7f\u7528\u8fd9\u4e00\u6846\u67b6\u65f6\u4e5f\u4f1a\u72af\u9519\u3002\u610f\u8bc6\u5230\u8fd9\u4e9b\u5e38\u89c1\u9519\u8bef\u6709\u52a9\u4e8e\u4f60\u907f\u514d\u5b83\u4eec\u3002<\/p>\n<ul>\n<li><strong>\u6df7\u6dc6\u884c\u4e1a\u4e0e\u516c\u53f8\uff1a<\/strong>\u8be5\u6a21\u578b\u5206\u6790\u7684\u662f\u884c\u4e1a\uff0c\u800c\u975e\u5177\u4f53\u516c\u53f8\u3002\u4e00\u5bb6\u516c\u53f8\u53ef\u4ee5\u5728\u4e00\u4e2a\u7cdf\u7cd5\u7684\u884c\u4e1a\u4e2d\u8868\u73b0\u826f\u597d\uff0c\u4f46\u884c\u4e1a\u672c\u8eab\u4f1a\u9650\u5236\u5176\u589e\u957f\u6f5c\u529b\u3002<\/li>\n<li><strong>\u5ffd\u89c6\u4e92\u8865\u54c1\uff1a<\/strong>\u867d\u7136\u6ce2\u7279\u4e13\u6ce8\u4e8e\u4e94\u529b\u6a21\u578b\uff0c\u4f46\u4e00\u4e9b\u73b0\u4ee3\u5206\u6790\u4e5f\u5305\u62ec\u4e92\u8865\u54c1\uff08\u80fd\u63d0\u5347\u81ea\u8eab\u4ea7\u54c1\u4ef7\u503c\u7684\u4ea7\u54c1\uff09\u7684\u4f5c\u7528\u3002\u4f8b\u5982\u8f6f\u4ef6\u4e0e\u786c\u4ef6\u3002<\/li>\n<li><strong>\u9759\u6001\u5206\u6790\uff1a<\/strong>\u5c06\u884c\u4e1a\u89c6\u4e3a\u9759\u6b62\u4e0d\u53d8\u3002\u589e\u957f\u4e0e\u8870\u9000\u5468\u671f\u4f1a\u663e\u8457\u6539\u53d8\u529b\u91cf\u7684\u5e73\u8861\u3002<\/li>\n<li><strong>\u5ffd\u89c6\u5168\u7403\u56e0\u7d20\uff1a<\/strong>\u4f9b\u5e94\u94fe\u5f80\u5f80\u662f\u5168\u7403\u6027\u7684\u3002\u5c40\u90e8\u5206\u6790\u53ef\u80fd\u5ffd\u7565\u56fd\u9645\u4f9b\u5e94\u5546\u7684\u5f71\u54cd\u529b\u3002<\/li>\n<li><strong>\u5ffd\u89c6\u5185\u90e8\u80fd\u529b\uff1a<\/strong>\u8be5\u6a21\u578b\u544a\u8bc9\u4f60\u538b\u529b\u6765\u81ea\u4f55\u5904\uff0c\u4f46\u65e0\u6cd5\u544a\u8bc9\u4f60\u662f\u5426\u6709\u80fd\u529b\u627f\u53d7\u3002\u5e94\u5c06\u5916\u90e8\u5206\u6790\u4e0e\u5185\u90e8\u8d44\u6e90\u5ba1\u8ba1\u76f8\u7ed3\u5408\u3002<\/li>\n<\/ul>\n<h2>\u4e0e\u5176\u4ed6\u6218\u7565\u7ed3\u5408 \ud83e\udd1d<\/h2>\n<p>\u4e94\u529b\u5206\u6790\u5f88\u5c11\u5355\u72ec\u4f7f\u7528\u3002\u5b83\u4e0e\u5176\u4ed6\u6218\u7565\u5de5\u5177\u7ed3\u5408\u6548\u679c\u5f88\u597d\u3002\u5c06\u5b83\u4eec\u7ed3\u5408\u8d77\u6765\u80fd\u63d0\u4f9b\u66f4\u5168\u9762\u7684\u56fe\u666f\u3002<\/p>\n<h3>SWOT\u5206\u6790<\/h3>\n<p>\u5229\u7528\u4e94\u529b\u5206\u6790\u6765\u6307\u5bfcSWOT\u5206\u6790\u4e2d\u7684\u5a01\u80c1\u4e0e\u673a\u9047\u90e8\u5206\u3002\u5916\u90e8\u529b\u91cf\u5373\u4e3a\u5a01\u80c1\u4e0e\u673a\u9047\uff0c\u5185\u90e8\u80fd\u529b\u6784\u6210\u4f18\u52bf\u4e0e\u52a3\u52bf\u3002<\/p>\n<h3>\u4ef7\u503c\u94fe\u5206\u6790<\/h3>\n<p>\u4e00\u65e6\u4f60\u77e5\u9053\u538b\u529b\u6765\u81ea\u4f55\u5904\uff0c\u5c31\u5e94\u5ba1\u89c6\u4f60\u7684\u4ef7\u503c\u94fe\u3002\u80fd\u5426\u8c03\u6574\u8fd0\u8425\u4ee5\u964d\u4f4e\u4f9b\u5e94\u5546\u6743\u529b\u7684\u5f71\u54cd\uff1f\u80fd\u5426\u6253\u9020\u4e00\u4e2a\u54c1\u724c\u6765\u524a\u5f31\u4e70\u65b9\u6743\u529b\uff1f\u4e94\u529b\u5206\u6790\u544a\u8bc9\u4f60\u8be5\u4ece\u4f55\u5904\u53d1\u529b\u3002<\/p>\n<h3>\u60c5\u666f\u89c4\u5212<\/h3>\n<p>\u5229\u7528\u8fd9\u4e9b\u529b\u91cf\u6784\u5efa\u60c5\u666f\u3002\u5982\u679c\u51fa\u73b0\u65b0\u8fdb\u5165\u8005\u4f1a\u600e\u6837\uff1f\u5982\u679c\u66ff\u4ee3\u54c1\u964d\u4ef7\u4f1a\u600e\u6837\uff1f\u6a21\u62df\u8fd9\u4e9b\u7ed3\u679c\uff0c\u4ee5\u5236\u5b9a\u5e94\u6025\u8ba1\u5212\u3002<\/p>\n<h2>\u6848\u4f8b\u7814\u7a76\uff1a\u822a\u7a7a\u4e1a \u2708\ufe0f<\/h2>\n<p>\u8003\u8651\u822a\u7a7a\u4e1a\u3002\u5b83\u5e38\u88ab\u89c6\u4e3a\u7ade\u4e89\u6fc0\u70c8\u4e14\u76c8\u5229\u80fd\u529b\u4f4e\u7684\u5178\u578b\u4f8b\u5b50\u3002\u6211\u4eec\u6765\u5e94\u7528\u8fd9\u4e9b\u529b\u91cf\u5206\u6790\u3002<\/p>\n<ul>\n<li><strong>\u65b0\u8fdb\u5165\u8005\uff1a<\/strong> \u9ad8\u8d44\u672c\u8981\u6c42\u9020\u6210\u4e86\u9ad8\u58c1\u5792\u3002\u7136\u800c\uff0c\u4f4e\u6210\u672c\u822a\u7a7a\u516c\u53f8\u5df2\u7ecf\u524a\u5f31\u4e86\u4e00\u4e9b\u4fdd\u62a4\u4f5c\u7528\u3002<\/li>\n<li><strong>\u4f9b\u5e94\u5546\uff1a<\/strong> \u98de\u673a\u5236\u9020\u5546\uff08\u6ce2\u97f3\u3001\u7a7a\u5ba2\uff09\u7531\u4e8e\u53cc\u5934\u5784\u65ad\u7684\u5730\u4f4d\u800c\u62e5\u6709\u5f3a\u5927\u7684\u5f71\u54cd\u529b\u3002\u71c3\u6cb9\u4f9b\u5e94\u5546\u4e5f\u5177\u6709\u663e\u8457\u7684\u5f71\u54cd\u529b\u3002<\/li>\n<li><strong>\u4e70\u5bb6\uff1a<\/strong> 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